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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Perfect Practice Makes Perfect

Perfect Practice Makes Perfect

Many individuals and companies hang their hats on their years of experience or combined years of experience as a whole. But here’s the thing, experience does not equal expertise. Focusing your energy on being the best will not get you the results you're hoping for....

Common Testimonial Video Mistakes – How to Make Testimonials

Common Testimonial Video Mistakes – How to Make Testimonials

 Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many businesses get it...

Social Media Transformation: Part 2

Social Media Transformation: Part 2

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog.

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