Marketing & Advertising
Let’s Get Visual: Targeting Auto Shoppers with Video
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying...
Freebie Friday: Interview Tips for Finding Great Teammates
Bill Wittenmyer shares 3 tips for dealerships on how to recognize and interview potential teammates in this episode of Freebie Friday.
Profit By Action Quick Tip: Prospecting Maximizing Referrals
The first step of any sales process is PROSPECTING. This QuickTip will help you improve your approach to obtaining referrals from existing customers.
ClearOne VIEW® Pro Delivers Custom Video Resolution, Scaling and Remote Monitoring at Volvo’s Manhattan Flagship Location
The new dealership, located on ‘Auto Row’ among other auto brand’s stores, uses the latest technologies to attract passersby and simplify operations. SALT LAKE CITY, April 9, 2019 — When Volvo bought space along New York City’s 11th Avenue “Auto Row”, where showrooms...
BLACK BOOK VIN DECODE VALUATION DATA NOW INCLUDES BUILD DATA FROM GENERAL MOTORS
Leverages Black Book’s Most Precise Valuation Resources for Automotive Professionals LAWRENCEVILLE, GA (May 2, 2019) – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing information, announced today it has...
Why Every Dealership Should Pay Attention to Social Media
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by...
Is Your Marketing Breaking Through the Noise?
Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of...
Why Your Service Department Should Provide Pickup & Delivery
I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust. Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box...
Our Second Chance
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor...
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