Marketing & Advertising
Gallagher Promotional Products Selects SaleSleeve® Vehicle Compliance Displays
SMITHFIELD, VA – April 23, 2019 -- SaleSleeve™, a weatherproof document display company, announced today that Gallagher Promotional Products has added SaleSleeve’s patented products to its newest online catalog. SaleSleeve is a unique, patented, sales document holder,...
Groundbreaking Ceremony for INFINITI Milwaukee Scheduled For Wednesday, May 1, 2019 At Noon
Lupient Automotive Group today announced plans to hold an official groundbreaking ceremony for INFINITI Milwaukee's new showroom. The Lupient INFINITI dealer currently located at 2228 East Moreland Boulevard in Waukesha is scheduled to move to its new 31,700...
Spring Market Strength in Fifth Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows the latest trends...
Granting 3 Wishes to Take the Wish Out of Marketing
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of questions to ask. Millions...
Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers
SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in...
Recall Masters Appoints John Dunning as President
Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced the appointment...
The Most Important Part of Your Marketing Strategy – Creative
Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There's an easy way to see up to 50% brand lift and it doesn't require either of those things. Updating. Creative. Might seem like too...
Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn't be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.
3 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be. Your...
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