Marketing & Advertising
The Race for Talent: Why the Right DMS and Technology Partner are Key to Attracting Quality Candidates
Finding and retaining the right talent has never been more important or challenging for dealerships. They’re now facing the double whammy of historically low unemployment rates and high employee turnover. Fortunately, it turns out a modern DMS backed by a true...
Selling F&I Products On Alternate Fuel Vehicles? Here’s What To Know
Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved just a few months ago. Proponents of the technology agree that this is a small number, compared to the more than 270...
Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers:...
Witt’s Wise Words: Ring Ring is Cha Ching Cha Ching
Bill Wittenmyer shares why knowing what to say when talking to a customer over the phone is essential in this episode of Witt's Wise Words.
Predicting the Future of Service Revenue
Scot Eisenfelder shares how dealerships can take future predictions and turn them into revenue opportunities in this video blog.
Profit By Action Quick Tip: Service Up Sell Opportunity Calls
Are you making the most of your Service Sales Opportunities? Do you set your Service Advisors targets for when they should be contacting customers? If not, in this Quick Tip Andy explains why you should.
Manheim Express Expands Capabilities to Help Dealers Buy and Sell Inventory Faster
ATLANTA – With dealers increasingly turning to digital channels to buy and sell vehicles on their time and terms, Manheim continues to scale support for its Manheim Express mobile app to help make it even easier for dealers to tap into North America’s leading...
4 Tips for Creating Engaging Social Media Content
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't...
Coupons: What to Consider
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s...
Join us for Digital Dealer Las Vegas 2021