Marketing & Advertising
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Despite car sales being a number one priority for most auto dealerships, the fixed ops department has become increasingly important, and dealers are finally starting to notice. Recent inbound automotive call data published from a sampling of over 106 million phone...
Market in the Tail End of the Spring Market
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report offers the latest...
GENERATIONS DIGITAL INTRODUCES ANALYTICS EXPRESS, REPORT DESIGNED TO HOLD LEAD VENDORS ACCOUNTABLE
Summary dashboards comparing lead results enable dealers to no longer be held hostage by ad agencies and third-party providers Middletown, OH (April 30, 2019) – Generations Digital LLC, a leading provider of digital marketing consulting for the automotive retail...
Interview with Charles Douglas “Doug” Wilson of Wilson Auto Group
Wilson Auto Group, with stores in Mississippi and Tennessee, has won every major customer satisfaction award from the manufacturer, including being recognized as the #1 in Dodge Sales in Mississippi for over 10 years, while consistently remaining profitable for 18...
Helion Technologies Partners with California New Car Dealers Association to Educate Dealers on Privacy Act Compliance
Timonium, MD – April 30, 2019 – Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020,...
Ten Rules to Determine How Committed You Are To Automotive Sales
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive...
Power of the Pixel
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise...
“Usedcarmageddon” is Here, Where’s Your Inventory Development Center (IDC)?
Like most automotive studies, the 2019 Cox Automotive Car Buyer Journey confirms what most retail stores already know, but their findings on the recent upswing in consumer used vehicle interest are dramatic. According to Cox, 64% of active buyers are leaning toward a...
3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today's shoppers move across their various connected devices looking for a seamless experience. Yet, when it comes to omni-channel,...
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