Marketing & Advertising
#WittsWiseWords: The Language of Losers
As Bill Wittenmyer says “Change your words and you’ll change the result.” Setting yourself up for success starts with eliminating words from your vocabulary that remove doubt that you will produce.
Automotive Tech Startup, Drivably, Launches Two Revolutionary Tools to Improve Used Car Acquisition Process
Drivably’s Revamped Bulk Inventory Diagnosis Tool (BID) automates the process of sourcing mass lists of vehicles and returns key metrics to make better buying decisions. Drivably’s new Chrome Extension gives buyers the ability to hover over any VIN online and...
How Using Industry Jargon Can Cost You Sales
Mike Correra shares how using industry jargon with customers can cost your dealership sales.
Auto Loan Originations Observations
Originations through June 2019 reported as of August 2019 12.3 million auto loans, totaling $286.2 billion, have been originated year-to-date. This is a 0.6% decrease in accounts and a 2.6% increase in balances over this time last year. Auto loans represent 86.6% of...
Slight Downturn in Lease Credit Approvals in October
Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September. CINCINNATI, OHIO (November 14, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in...
Manheim Names Julie Picard to New Role as Vice President of Industry Partnerships
Picard to foster collaborative relationships with NAAA, NIADA, IARA and others to influence the future of automotive remarketing ATLANTA, Ga. (Nov 12, 2019) – Building on its leadership within the industry and bold actions that are paving the way for clients to...
George Nenni Launches Google Analytics Certification Course and Generations Digital University (GDU)
Training program will launch in November and will cost $399 for a four-month subscription. Middletown, OH (November 12, 2019) – Generations Digital LLC, a leading provider of digital marketing consulting and training for the automotive retail industry, announced today...
Zeigler Motorsports’ In-House Restaurant To Debut New Name With Grand Opening Event
Zeigler Motorsports today announced that it will be hosting a week-long grand opening event for its recently renamed, in-house restaurant -- Trak-Houz Bar & Grill -- starting Monday, November 18, 2019 at 5003 Circle Park Drive. The dealer also plans to hold an...
What You Shouldn’t Overlook in Your Marketing Strategy
Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked.
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