Marketing & Advertising

By Michael Trasatti, CEO, DealerBuilt “Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author We all have our own beliefs, some of which tend to be universal. Such as the above statement...

Auto dealers cannot ignore the phone. Though digital as well as in-person communication are important, inbound phone calls to car dealerships are the second-most-common way that customers initially contact automotive dealers. Once you can ensure that employees are...

Mike Trasatti shares why building relationships within your organization is scary but vital to success.

Mike Trasatti shares how envisioning the future is important to your business success.

By Scot Eisenfelder, CEO, Affinitiv Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,’ predictive analytics, and new mobile and digital channels. To leverage the power of these new technologies, a new marketing approach is needed. Many...

By Dan Beres, Managing Partner, Recall Masters, Inc. In search of service revenue, dealerships turn to randomly scheduling service appointments, regardless of shop capacity. Or they take everyone that drives up. This can overwhelm the service department and frustrate...

By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Service advisor training has never been more important. But there’s a big difference between knowing how to do a job and knowing how to do it well. While service advisors are largely responsible for...