Marketing & Advertising
The Looming Threat of Deepfakes: A New Era of Auto & Financial Fraud
In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the use of generative...
Santander US: Middle-Income Americans Are Revving Up Auto Demand
According to a new report from Santander US, automotive demand is on the rise amongst middle-income Americans. Despite increasing costs, 47 percent are considering a vehicle purchase in the next year, an increase from 41 percent in 2023. Santander’s Path to Prosperity...
Before the Bay: Why the Service Journey Starts Online
When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it the way I always do. With a blend of practical, transferable skills and a clear focus on the customer journey. This wasn’t a deep dive, nor was it an...
Digital Dealer Conference and Expo 2025 Registration is Open—Let’s Talk About the Changes to #DDCE25
With registration opening up today for Digital Dealer Conference and Expo 2025, we want to detail the exciting changes made for the show this year. #DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail...
Changing Fleet Strategies Are Unlocking Opportunities for Auto Dealers
Fleet managers are anticipating significant changes in the coming months due to potential cost increases from import tariffs. 48 percent say they are likely to delay planned vehicle replacements and 30 percent plan to extend vehicle lifecycles according to a new...
EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence
EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by providing an even...
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer's purchase decision. Customers expect honesty and clarity in both face-to-face engagements and across all...
Used Car Prices Continue to Rise As Sales Increase
The average price of a used car rose $100 in March according to CARFAX’s Used Car Index. This comes as a combination of seasonal trends and incoming tariffs drove sales to more than double what they were a year ago. “We expect this surge in car prices and sales to...
Mastering Streaming Ads: Key Trends and Practical Tips for Dealerships
As streaming services grow, more car dealerships are tapping into this underutilized ad channel. But to maximize ROI, they must first nail the basics. Here’s how dealerships can use streaming ads to boost sales and brand awareness. Start with the Fundamentals First In...
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