Marketing & Advertising
It Doesn’t Get Much Worse than This!
By Dan Beres, Managing Partner, Recall Masters All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of...
InMoment Announces eNVy Winners: Top Car Models That Deliver on Buyers’ Expectations
SALT LAKE CITY, June 3 — InMoment®, the global leader in automotive customer experience, announced winners for the second annual automotive industry eNVy Awards®. The awards recognize vehicles that outperform their competitors in delivering on buyer expectations,...
CarGurus Study Finds Several Bright Spots for Auto Sector During COVID-19
Consumers Intend to Purchase Vehicles and Decrease Ride-Hailing Service Usage Cambridge, MA – CarGurus (Nasdaq: CARG), a leading global online automotive marketplace, today released its COVID-19 Sentiment Study. As COVID-19 disrupts several industries like automotive...
PureCars Auto Sales Data May 22 – 28; Used Vehicles Dominate Top Sales
New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. Breakdown of Brand % of Sales May 22 - May 28 Brand % of Sales 1: Ford 14% 2: Toyota 11% 3: Chevrolet 11% 4:...
How Do You Diagnose and Mend a Broken Culture?
By Dan Schneider, Partner/Director, The Rawls Group Every organization has a culture. It’s the collective personality of the people who represent you daily. As such, it’s a combination of logical and emotional behavior patterns that either draw people in or push them...
1Click Auto Auction App Debuts, Disrupts Auction Model with Flat-Fee Pricing and Ratings
1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles, bought and sold Austin, TX – (June 1, 2020) 1 Click Auto Auction (1 Click ) debuts today with an...
Reuters Events Automotive Launch ‘Celebrating Women in Automotive’ series to set a stage for inspirational leaders from Hyundai, Cadillac, Aston Martin Americas, Lexus and Mitsubishi
Detroit, June 1: Reuters Events Automotive will be hosting an exclusive two-month long ‘celebrating women in automotive series’ which features exclusive live interviews with leaders from Hyundai, Lexus, Cadillac, Aston Martin Americas and Mitsubishi. Women account...
Relevance Is King: Aligning Content with Search Intent
By Dane Saville, Co-Founder, Brand and PR Manager, Reunion Marketing COVID-19 has forced changes upon consumers, advertisers, and automotive retail. There is not one facet of American life — of global life — that has not been affected. People have been quarantined for...
Three Indicators That Can Help You Measure Customer Willingness to Purchase During Times of Uncertainty
May 28, 2020 - Orbee Auto released a whitepaper outlining three indicators that can help you to determine when it is time to spend on advertising and what messaging and advertising channel to focus on.
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