Marketing & Advertising
Honda, Nissan, Hyundai Risk Missing Out on Car-Sharing Program Successes
By Scott Hall, EVP of Operations, Swapalease.com Ridesharing and mobility-as-a-service offerings continue to captivate consumer audiences everywhere, particularly in the automotive industry. Managing mobility and subscription programs is top of mind for automotive...
Why Personalized Video Is More Important Than Ever
By Tim Copacia, EVP of Strategic Development, UnityWorks The impact of the COVID-19 crisis has changed our world virtually overnight. Although our priority is the health of our families, we still need to do what we can to keep our economy going and meet the needs of...
PureCars Weekly Data & COVID-19 Dealer Report
Automotive dealer advertising and attribution technology provider, PureCars, just released its weekly COVID-19 Dealer Report for the week of April 10, 2020. It is the third installment of its weekly report. The report offers weekly data insights on shopper trends to...
New Rules of Engagement for Remote Car Shoppers
By Noah Lee, head of product consulting, Dealer.com In a world where we’re federally mandated to stay six feet away from others, businesses are leaning on e-commerce channels more than ever. Certain factors of the car buying process, like multi-ton products and...
What’s Next in Tier 2 Advertising? Making the Case for “Direct-to-Dealer”
By Alex Russo, Director of Product Management, CDK Global I am hearing many dealers questioning the digital strategies used by their agencies and vendors in the Tier 2 advertising space. Given the history of Tier 2, and how much these programs have changed in recent...
Dealer Venom Acquires WebKite Technology
PITTSBURGH, Pennsylvania., April 13, 2020 -- Dealer Venom, the automotive industry's most-advanced and most-scalable dealer website solution, today announced that it has acquired the technology from WebKite, Inc. WebKite developed a digital advertising and search...
Cox Automotive Dealer Software Solutions Brands Launch Business Continuity Resource Hub for Dealers
Today, April 9, 2020, Cox Automotive’s Dealer Software Solutions brands, Dealer.com, Dealertrack DMS, VinSolutions and Xtime, will launch a new Business Continuity Resource Hub for dealerships looking to resolve some of the unprecedented challenges brought on by the...
Recall Masters Supports its Auto Dealers with Special COVID-19 Response Kit to Help Handle Service Customers
April 8,2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help...
Auto/Mate Integrates Dealership Management System (DMS) with Bluejay Reviews
Integration helps dealers maintain and grow their online reputation Albany, N.Y. – April 13, 2020 – Auto/Mate Dealership Systems is announcing it has completed all dealership management system (DMS) integrations with Bluejay Reviews. With the online reputation of a...
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