Marketing & Advertising
Efficiency and Revenue in All Departments Through Digital Channels
By Steve Southin, Co-CEO, PAVE The economic downturn that the auto industry has faced since early March was more devastating for those who could not quickly and easily shift sales processes online if they didn’t have digital retailing channels already. As restrictions...
Selling Virtually – How to Perfect the Vehicle Walkaround
By Jack Behar, CEO, InteractiveTel Digital retailing has experienced a significant progression as a result of this pandemic, yet many consumers are naturally wary of purchasing a car sight unseen. While many solutions can facilitate moving parts of a sales transaction...
Syncron Announces Friedrich Neumeyer to Become CEO
Former proALPHA and SAP executive positions Syncron for next stage of growth and innovation STOCKHOLM, 25 June 2020 – Dr. Friedrich (“Fritz”) Neumeyer will join Syncron as Chief Executive Officer, effective 1 Aug. 2020. He will succeed Anders Grudén, who is stepping...
5 Reasons Why User Experience is the Foundation of a Strong Dealership
By Steve Southin, Co-CEO, PAVE User Experience, by definition, addresses all aspects of an experience within automotive shopping, purchasing and owning of a vehicle from the customer's perspective. From interacting with an ad, to interacting with a website and to...
What Apple Learned from Their Automation Failure
By Steve Southin, Co-CEO, PAVE Back in 2012, Apple executives attended a meeting in China where they watched a video of an experimental fully-automated assembly line for the iPads. They watched as iPad parts traveled along conveyor belts and were cut, polished and...
Manheim Pennsylvania Experiences Record Vehicle Demand from Dealers in June
Moving to an All-Digital Format Has Not Slowed Dealers’ Ability to Secure the Vehicles they Need to Grow their Businesses ATLANTA – June 25, 2020 – While Manheim Pennsylvania’s 75th Anniversary activities were postponed due to COVID-19, record vehicle demand from...
Reunion Marketing Welcomes Jessica Dee as Director of Paid Search
RALEIGH - JUNE 18, 2020 — Reunion Marketing, a data-first automotive digital marketing agency, is excited to welcome Jessica Dee as the new Director of Paid Search. Jessica has spent the last 8 years working in the paid media space, most recently holding the position...
Dealer.com Selected as FordDirect Advantage Premier Partner
Dealer.com Connects Ford and Lincoln Dealers with In-Market Shoppers Using Unmatched Data and Intelligence Burlington, Vt., June 23, 2020 – Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program....
Honda Selects Dealer.com as a Certified Website Provider
Burlington, Vt., Jun. 23, 2020 – Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Today, through Dealer.com’s Website Choice program, Honda dealers receive customized,...
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