Marketing & Advertising
DealerSocket Releases Next-Generation Desking Solution
The new solution is fundamentally redesigned and re-engineered for a faster, more flexible, and cohesive experience for dealers and their customers. DALLAS, June 22, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today crossed another...
Free Facebook Tools for Dealers That Keep Customers Informed
By Bob Lanham, Facebook’s Head of Automotive Retail The COVID-19 outbreak has impacted the automotive industry in a number of ways—from constricting supply to unforeseen declines in dealership traffic and vehicle sales. During these uncertain times, the health of your...
Autotrader Shows Car Shoppers the Ease of Online Car Shopping in New “Dealer Chats” Campaign
Ad highlights dealership capabilities available from home ATLANTA, June 8, 2020 – Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most difficult tasks can get...
Lease Credit Approval Rates Climb to 68.6% in May
Credit Approvals See Significant Rebound from April Rates CINCINNATI, OHIO (June 18, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.6% approval rate in May, a significant increase from the April...
PureCars’ Meridian Automotive Marketing Platform Receives Digital Advertising Certification For The Porsche Dealer Program
PureCars Now Certified in 14 OEM Programs Through Intelligent, Actionable Funnel-Transacting Data ATLANTA, June 17, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as an...
Cancel Culture
By Brian West, Senior Social Media Strategist, Dealer Authority Cancel culture refers to the popular practice of withdrawing support for public figures and companies after they have done or said something considered objectionable or offensive. Cancel culture is...
Voicemail Tips to Get Your Phone Ringing
By David Malone, VP of Sales, InteractiveTel Most in sales would agree that leaving dozens of voicemails a day that are never returned is the most frustrating part of automotive phone sales. The average voicemail return rate is 4.8%, and sales reps spend about 15% of...
Reunion Marketing Launches Robust Fixed Ops Strategy
Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership’s fixed operations: PROdrive. It is our team’s ongoing commitment to our partners that we help protect and build their...
AI + HI = Intelligence
By Steve Southin, Co-CEO, PAVE The COVID-19 pandemic has forced many retail businesses to either shut down or embrace automation, AI, and digital retail solutions in order to continue to generate revenue. Almost immediately, artificial intelligence has gone from a...
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