Marketing & Advertising
Zeigler Announces Alex Gramza as its 2020 Rising Tech Award Winner
Zeigler Automotive Group has chosen Alex Gramza of Zeigler Ford of Lowell to take home its inaugural Rising Tech Award -- part of an initiative established in 2019 to recognize rising service talent within the dealership group. Kalamazoo, Mich. (September 4, 2020) As...
CDK Global and NAMAD Announce 2020 Fueling Careers Scholarship Winners
Four $12,500 scholarships awarded to students currently attending or entering an accredited college or university HOFFMAN ESTATES, Ill., – September 1, 2020 – CDK Global, Inc. (Nasdaq; CDK), a leading retail automotive technology company, together with the National...
Freedom Solar Teams up With Bob Tomes Ford-McKinney
Texas Based Solar Company Drives Savings and Sustainability to Help Family Business Adapt to Challenging Times DALLAS, TX (Sept. 3, 2020) – Texas-based Freedom Solar, the leading turnkey solar energy installer in Texas and leader of the largest automotive solar...
DOWC Appoints Auto Industry Veteran as Director of Sales
Fast-growing F&I service provider and administrator well positioned for increased presence September 2, 2020 (RINGWOOD, NJ) — Dealer Owned Warranty Company (DOWC®), a leading provider and administrator of F&I products and services, is proud to announce the...
New Manheim Digital Enhancements Make it Easier for Buyers and Sellers to Conduct Business
ATLANTA – September 2, 2020 – With wholesale remaining largely digital, it’s never been more important for dealers to buy and sell online with ease. That’s why Manheim has released three new enhancements to its digital marketplace designed to benefit buyers and...
Automotive Industry Veteran Tony T. Graham Joins DealerSocket to Lead Auto/Mate Business Unit
Graham brings 27 years of automotive experience to DealerSocket as executive vice president and general manager of Auto/Mate DALLAS, September 1, 2020 — DealerSocket, Inc., a leading software provider to the automotive industry, today announced the appointment of Tony...
Dealer.com Launches New SRP Experience To Boost Inventory Search Efficiency
Upgraded Search Capabilities Put Customers On A Faster Path To The Right Vehicle Burlington, Vt., August 31, 2020 – The increase in online car shopping activity demands an upgraded user experience. That’s why Dealer.com is introducing an all-new search results page...
Swapalease.com Releases 2020 Vehicle Lease Trends Report Showing Impact Lease Policies Have on Sales, Loyalty, Retention
CINCINNATI, OHIO (August 31, 2020) – Swapalease.com, the nation’s largest car lease marketplace, unveiled today its latest report on vehicle lease trends and brand retention for leasing: “2020 Vehicle Lease Trends - What’s Motivating Drivers and Dealers to Modernize...
What Dark UX is, and Why You Should Avoid It
By Steve Southin, Co-CEO, PAVE For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy...
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