Marketing & Advertising

By Laurie Halter, Founder, Charisma! Communications Recently I had the opportunity to sit down with a dynamic group of women in the automotive industry and prepare our session on hiring, retaining, and nurturing female leaders for this year’s Digital Dealer Virtual...

By Tony Gomez, CEO, ZipDeal When the pace of change in your industry exceeds that of your business, the end is near. Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the...

By Heather MacKinnon, VP-Sales, Quotible Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their...

By Bill Wittenmyer, VP-Sales, Elead Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials...

By Mark Gibson, Co-Founder, 1 Click Auto Auction As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital...