Marketing & Advertising
First Impressions Count: Use Real Photos to Increase Real Leads
By Jeffrey Pierce, Sr. Director, UX, Dealer.com; & Casey Corcoran, Lead Product Analyst, Dealer.com Over the past year, people have depended upon online experiences more than ever throughout nearly all aspects of life. For dealers, in particular, the pandemic has...
The 9 Costly Missteps of Document Scanning
By Travis Peterson, Product Owner, One View Electronic document storage is now becoming the rule rather than the exception at many dealerships – and for good reason! The benefits are far-reaching - from enabling easier audits to ditching jam-packed filing cabinets,...
With Used Inventory in High Demand, How Can Dealers Sell More F&I Products in 2021?
By Tim Blochowiak, VP of Dealer Sales, Protective Asset Protection Over the last decade, consumer focus has shifted to cutting-edge electric cars and feature-loaded new SUVs and pickup trucks. However, entering 2021 used cars are among the automotive industry’s...
Global B2B Automotive Trading Platform TRADE X Secures New Growth Capital
TRADE X Announcement: A new line of credit will provide dedicated capital for TRADE X to expand its global B2B automotive trading platform across North America and beyond. TRADE X, a global B2B automotive trading platform that allows the entire B2B automotive...
Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table
By Sean Reyes, Chief Marketing Officer, Recall Masters As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every...
Rhetoric or Reality: Three Steps to Prepare Your Dealership for the ‘Cookie Apocalypse’
By Jonathan Lucenay, CEO, Client Command Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing won’t survive the cookie crumble.” Any data and digital marketing...
Poor Cybersecurity Can Cost You $1.8 Million in Lost Business
By Travis Peterson, Product Owner, One View Cyberattacks are becoming a common problem and lost productivity due to a cyberattack is a huge blow to any business. Here at One View, we are aware of at least five dealer groups in just the last six months that were...
Beyond the Magic BDC Metrics to What Really Works – 4 Effective Ways to Maximize Efficiency and Productivity
By JoAnn Bedenbaugh, Sales Director, Volie A lot of dealerships prefer using an internal sales and service BDC to maintain control of leads and processes. Yet, many still struggle to measure what’s working and what’s not when it comes to maximizing the efficiency and...
Alan Ram’s Proactive Training Solutions Appoints Michael Renaud as General Manager
Alan Ram’s Proactive Training Solutions Announcement Alan Ram’s Proactive Training Solutions, the industry leader in automotive sales and management training, announced that Michael Renaud has joined the Company as General Manager, reporting directly to Shelley...
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