Marketing & Advertising
Digital Dealer Featured Sessions – Top Trends to Learn About & What You’ll Take Away
The Digital Dealer June 2021 conference & expo will bring the latest trends, emerging technologies, strategies, and solutions to the forefront. Here are just a few of the top trends and topics that you can learn about this June: 1. Streaming TV: Running Successful...
Will Rapid Changes in Consumer Behaviors Affect Dealer F&I Vehicle Service Contract Profitability?
By Jeff Lieber, Regional Director of Sales, APC The COVID-19 pandemic has pushed the entire automotive industry to undergo 10 years of digital transformation in just one year, and this evolution is ongoing. We now have zero-contact automotive transactions, computer...
The COVID-19 Pandemic: One Year Later
By Wayne B. Meyer, Founder, MeyWayLLC What a tumultuous year 2020 was! A grim sense of pessimism gripped the industry, and the outlook was certainly frightening. This was different from the last financial crisis as the entire world was engulfed by the pandemic,...
Why General Agents Should Love One-Person
By Doug Reeves, Business Development Manager, A2Z Sync A General Agent’s (GA) job isn’t easy. It’s threatened daily by other agents, large national product providers, and of course, manufacturers who pressure dealers to sell their products. Furthermore, it’s...
From the Cautious to the Well-Versed: Understanding Car Shopper Types to Improve Sales
By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime You know the importance of matching customers to the right car. But do you understand the personality traits that lead shoppers to the vehicle? To...
Texting Dos and Don’ts at Your Dealership
By Billy Reynolds, Regional Vice President, Elead What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people...
How and Why to Supercharge CRM Use
By Phil Spagnoli, Regional Sales Director, Elead Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.” I bet your customers want the same recognition. After all, we’re in the...
Where Are the Auto Dealer Compliance Officers?
By Travis Peterson, Product Owner, One View It has been about five years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see what has not changed is the lack of designated...
Digital Dealer Featured Sessions
Join us for Digital Dealer Tampa – a hybrid event, held at the Tampa Convention Center, June 8-10, 2021, with a virtual component. From hybrid options (onsite and online access) to virtual-only participation, there are many ways to learn, network, and be a part of the...
Join us for Digital Dealer Las Vegas 2021