Marketing & Advertising
The Task That Can’t Be a Victim of the Labor Shortage
By Travis Peterson, Product Owner, One View You’re short-staffed. You’re struggling to hire. You’ve got one employee doing the work of two or three. Tasks may be slipping through the cracks. One task that cannot be the victim of today’s labor shortage is proper...
APCO Holdings Named as one of Atlanta Business Chronicle’s 50 Largest Private Companies
Announcement from APCO Holdings, LLC The Atlanta Business Chronicle has named APCO Holdings, LLC as one of Atlanta’s 50 Largest Private Companies. APCO, a leading provider and administrator of F&I products to automotive retailers, is ranked #28 on the list that is...
Automotive Innovations Gains Certification, Joins Dealertrack DMS’ Opentrack Third-Party Partner Program
Announcement from Automotive Innovations (Ai) Automotive Innovations (Ai), an all-in-one solution that allows auto dealers to replace multiple tools, increase profits, and gain real-time visibility into their business, announced that it has received Opentrack...
Nabthat’s Website Platform Receives Certification for Honda Dealer Digital Program
Announcement from Nabthat Nabthat’s website platform is now available through Honda’s Digital Certified Program Nabthat, a technology company dedicated to building automotive-centric platforms focused on the consumer experience, announced that it has been certified as...
Swapalease.com Identifies Trend Where Dealers are Buying Out More Existing Leased Vehicles to Alleviate Inventory Shortages
Announcement from Swapalease.com New Trend Helps Brands Like Honda and Nissan See the Value of Modernizing Their Lease Policies Swapalease.com, the nation’s largest car lease marketplace, released today new data that uncovers a growing trend in auto leases that is...
Protective Asset Protection Report Sheds Light on Digital Retailing’s Impact on F&I Product Growth Trends
Announcement from Protective Asset Protection Advanced Technology Now Found in Used Cars Presents F&I Opportunities for Dealers Protective Asset Protection, a leading provider of F&I programs, services and the dealer-owned warranty company program, announced...
Reliable Auto Haulers Are Key To On-Time Vehicle Deliveries for Auto Retailers & OEM Partners
By Katerina Jones, VP, Marketing and Business Development, Fleet Advantage Prior to 2021, automotive retailers were on a decades-old hunt to find the next credit-qualified shopper who was interested in a new set of wheels. In 2021, that same auto retailer has plenty...
5 Marketing Mistakes the Parts Department Makes
By Mike Rich, Director of Marketing, RevolutionParts Marketing parts and accessories is crucial to the success of every parts department. Without a solid marketing strategy, parts departments can get left in the dust when the rest of the dealership performs well. When...
Hang Up Those Desk Phones to Maximize BDC ROI
By JoAnn Bedenbaugh, Sales Director, Volie You walk through your BDC and things are humming. There’s activity at every desk and every agent seems to be engaged. You’re pleased. Then you return to your office and realize you have no way to measure what your BDC agents...
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