Marketing & Advertising
Advertising Prices Are Dropping in Social – Are You Taking Advantage to Grab Market Share?
By Jeff Allen, Vice President, Client Experience, PureCars Limited vehicle supply and increased consumer demand does not mean dealers should pull back from advertising. Dealers should remain focused on a few key strategies, such as shifting advertising spending to...
How Dealerships Can Drive the Conversation Around America’s Electric Vehicle Future
By Eric Anderson, co-Founder and Senior Strategist, SE2 Elon Musk might be the face of the electric vehicle business for now, but the days of Tesla’s EV dominance are numbered. Even with Musk’s cult-like following of affluent early adopters, the reality is that most...
DMS Data Archiving: Why It’s Better to Be Safe Than Sorry
By Travis Peterson, Product Owner, One View At a recent presentation I was giving on the DMS exit costs, an attendee claimed my opinion on exiting a DMS was faulty; he explained that if a customer has a long-standing relationship with a DMS, that DMS would have no...
How “Common Language” Can Benefit Your Team
By Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions I’m betting no one gets up in the morning thinking: “Who can I irk today?” Yet, we all do it. We go about our working day annoying or irritating others with our behaviors without even being...
Swapalease.com Releases Latest Figures on Lease Credit Approvals Showing a Slight Decrease for September
Announcement from Swapalease.com Lease Credit Approvals Reached 67.6% in September; Down from 71.3% in August Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September. The approval...
Due to Tremendous Growth in Used Car Market, DealerPeak Spins CarDog off Into Its Own Company
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, recently made the decision to spin their successful independent-based CRM, CarDog, into its own entity with Rick McLey as its Chief Growth...
What Does Coaching Really Mean?
By Arnold Tijerina, Director of Business Development, Dealer World There are all sorts of coaches and trainers in our industry, but there is a difference between the two. Trainers are brought into an organization to teach a specific set of skills. Maybe the trainer is...
The Case for a Digital Voice Assistant in Your Service Department
By Lawson Owen, Founder & CEO, Proactive Dealer Solutions The challenges of hiring and retaining employees continue in our industry. This is backed up by The State of Dealership Staffing report recently released by Cox Automotive. It revealed that 72 percent of...
Why It’s Time to Dust Off Your Marketing Playbook
By Dan Dulik, Director, Product Marketing, CDK Global As an industry, we’re famous for flooding the airwaves with ads. We also collectively spend millions every month on paid search. There will always be a role for these strategies, but it’s time to dust off that...
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