Marketing & Advertising
Social Listening With Video
By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...
AutoPayPlus Employee Honors Military Personnel Who Died in Service
Announcement from AutoPayPlus Supported by coworkers, Jedd Price has visited cemeteries in seven states and laid 100,000 pennies on gravestones since Memorial Day 2021 A few years ago, Jedd Price learned that a penny left on a soldier’s gravestone means someone...
The EV Knowledge Gap is Wider Than Dealers Think
By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...
How Dealers Approach Vehicle Photography Differently in Today’s Digital Retail World
By Peter Duffy, Founder/CEO, Dealer Image Pro A picture is worth a thousand words, but in today’s world of automotive digital retail, it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making...
Automobile Dealerships Get Deadline for Cybersecurity Updates from Gramm-Leach-Bliley Act
By Stephen Heath, Chief Technology Officer, TorchLight Implementing IT security measures to protect the data privacy of both businesses and customers can be a daunting proposition for automobile dealerships, particularly smaller dealerships. The increased demand on...
CallRevu Makes Call Monitoring Platform Accessible to All
Announcement from CallRevu ADA Compliant Tools & Content Supports Inclusivity at Automotive Retailers CallRevu, an industry leader in automotive call monitoring and analytics, continues to demonstrate its commitment to inclusion and accessibility with advances in...
EasyCare Introduces New Vehicle Service Contract for Auto Dealers
Announcement from EasyCare VSC includes coverage for many types of vehicles and enhances consumer convenience benefits EasyCare, an APCO Holdings brand, introduces a new vehicle service contract (VSC) for auto dealerships. This VSC makes it easier for dealers to...
Quantum5 Acquires ESI Trends, Launches ESi-Q
Announcement from Quantum5 The company will be fully integrated into the Quantum5 family of brands and represents the industry’s most comprehensive culture analysis to date for better training results. Quantum5, the first company to transform dealership training and...
Traver Connect Announces Service BDC Capsule, Bringing Greater Visibility to BDC Success Metrics
Announcement from Traver Connect Traver Connect, a complete suite of solutions for automobile dealerships aimed at maximizing Sales and Service BDC, today announced the launch of Service BDC Capsule. With the mission of putting the power of business intelligence back...
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