Marketing & Advertising
The Evolution of Digital Retail
By Scott Penn, VP Business Development, APCO Holdings LLC The adoption of digital retailing tools by auto dealers was rapidly accelerated during the pandemic. According to the Roadster Dealer Impact Study (May 2021), 89 percent of dealers have adopted a digital...
Cognitiondigital.io Drives Auto Dealer Vehicle Acquisition with TradePending API Integration
Announcement from Cognitiondigital.io New Integration aimed at successfully boosting auto dealer vehicle acquisition from consumer trade-in market with uniquely targeted digital ads Cognitiondigital.io announced a new integration between its Dynamic Creative Ad...
Car Wars Partners with GoTo Connect Cloud Phone System to Offer New Integration
Announcement from Car Wars Relationship brings dealers a Cloud Phone System fully integrated with their phone processes and lead management Car Wars, the leading expert in automotive phone call handling technology, and GoTo Connect, the leader in cloud phone systems,...
STELLA™ Automotive AI Launches Comprehensive Digital Voice Assistant to Serve Inbound Dealership Communications
Announcement from STELLA Automotive AI STELLA Receptionist manages all inbound phone calls STELLA Automotive AI, a division of Telepathy Labs, announced the launch of STELLA Receptionist to complement the company’s Service Booking product. The conversational...
Force Marketing Selected as New Marketing Partner in Mazda Digial Certified Cars for Sales Program Piloted by Google
Announcement from Force Marketing Force Marketing, a high‐growth marketing technology company whose family of brands provides the most complete front‐to‐back consumer lifecycle marketing solution in the automotive industry, has been selected to participate in the...
motormindz Appoints Ron Frey to Advise Board
Announcement from motormindz motormindz, Inc., a highly-specialized, global consultancy, announces the appointment of Ron Frey as a strategic advisor to the Board, effective immediately. With over three decades of automotive experience, Ron is an expert strategist,...
The Next Evolution of Automotive Technology is Already Here
Zach Ferres, Executive Chairman, DealerPeak Our industry is moving at a greatly accelerated pace since the pandemic hit nearly a year and a half ago. Dealerships are learning new processes, tools, and ways to relate to the customer on a daily basis. The leaders we’re...
FullThrottle Partners With Spectrum Reach® to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers
Announcement from FullThrottle FullThrottle Technologies, LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, and Spectrum Reach, the advertising sales business of Charter...
Friendemic Analyzes Consumer Reviews for CarMax and Carvana
Announcement from Friendemic Friendemic, providers of the only online reputation solution built specifically for the needs of the automotive and powersports industries, released the first of its kind study of online consumer reviews for CarMax and Carvana. In the...
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