Marketing & Advertising
Know Your Batting Average: The Performance Metrics Most Critical to Your Success
By Susan Gaytan, Director of Training & Engagement, Alan Ram’s Proactive Training Solutions What is your batting average on the sales floor? Do you know which performance metrics are most critical to your success as an automotive sales professional today? In this...
Circle the Wagons! Carvana Buys Used Car Factory
By Larry Bruce, CEO, PowerSportsX In history, the term “Circle the Wagons” referred mainly to settlers traveling from the East Coast to the West Coast. At that point in time, that route was in constant danger from attack from the indigenous people of the United...
Dealer-FX Named Certified Vendor for Audi of America’s Technician Video Walk-Around Preferred Provider Program
Announcement from Dealer-FX New program improves customer satisfaction and service retention by delivering a robust digital after-sales experience. Dealer-FX, the automotive industry’s leading end-to-end software service solution for automotive retailers and OEMs,...
Digitization in Automotive is Still Far Off for Back-End Processes and Documentation
By Jenn Reid, Head of Sales, Digital Lending – Motor Vehicle, Wolters Kluwer Throughout the pandemic, there was an incredible amount of innovation and investments made to improve the consumer-facing retail transaction process and technology workflows, which has...
Purecars Promotes Lauren Donalson to Vice President, Client Experience and Strategic Partnerships
Announcement from PureCars Donalson’s Close Proximity to The Retail Community Has Helped Her Offer Unparalleled Advice to Dealers PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced Lauren Donalson was promoted...
Dan Dillingham Joins Dealer Alchemist as New SVP of Sales
Announcement from Dealer Alchemist Dealer Alchemist, a fast-growing innovator in digital marketing, announced the appointment of Dan Dillingham as its new Senior Vice President of Sales. Dealer Alchemist provides smart technology that prioritizes inventory, eliminates...
Alviere Launches Automotive Embedded Finance Platform
Announcement from Alviere AutoPayPlus, An Automated Loan Payment Service Provider, Will Be Alviere’s First Automotive Industry Client Alviere, the leading global embedded finance technology platform enabling any brand to offer a complete array of financial products...
Marketing Lessons Found in Today’s EV Advertising
By Andrew Garberson, Head of Marketing, Recurrent Advertising is surprisingly conformist. With the Super Bowl being a possible exception, think for a moment about all of the ads from our industry from the last 12 months and I bet that the list of similarities is as...
Brightline Dealer Advisors Launches New Employee Benefits Practice for Automotive Dealers
Announcement from Brightline Dealer Advisors Delivers White Glove Service for Dealers, Employees and Human Resources to Save Time and Money and Increase Employee Satisfaction Brightline Dealer Advisors, the largest independent insurance agency to offer products and...
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