Marketing & Advertising
Driving into the Future: AI is Transforming the Automotive Experience
There is no hotter topic in the automotive industry right now than artificial intelligence, and for good reason. The 2025 U.S. Tech Experience Index (TXI) Study by J.D. Power highlights how this technology is completely reshaping the driving experience. With a focus...
Cox Automotive Study Reveals What Drives Car Shopper Satisfaction
A new study from Cox Automotive shows the car buying experience has significantly improved over the past decade, with shopper satisfaction rising eight percentage points from 60 percent in 2016 to 68 percent in 2025, driven largely by the evolution of digital...
Impel and RockED Launch Industry-First AI Certification Program to Accelerate Automotive Workforce Transformation
Thousands already enrolled in training designed to upskill and certify automotive retail professionals
The Compliance Mirage: Why Not All Payment Calculators Are Created Equal
A payment calculator seems like it is technology offered and used by everyone today. Plug in a few numbers and out pops a monthly payment. Simple, right? Unfortunately, this illusion of simplicity is costing auto lenders and dealers significantly. What many don’t...
5 Phone Trends Quietly Killing Your Dealership Growth Webinar September 2
You’re spending money to drive leads, but what happens when they call? Too often, dealership growth is stalled not by major breakdowns, but by small, consistent issues on the phone. In this session, we’ll reveal five phone trends silently eroding your ability to set...
Botdoc Survey Reveals Major Gaps in Customer Satisfaction and Data Security
A new survey, conducted by Botdoc, of more than 2,500 car shoppers across the United States has exposed room for improvement in the automotive retail experience. Customers are expressing frustration about lengthy transaction times and serious concerns about data...
Reynolds Introduces Rey, Its Cutting-Edge AI Agent for Dealerships, at Amplify
Winners of the Automotive Amplifiers Contest were also chosen at the two-day event in Dallas
How AI Helps Dealers Optimize Used Vehicle Decision-making and ROI
In what could be described as today’s “AI-urgent” environment, it can be daunting for dealers to know exactly how AI and related tools might help your business. This article offers perspective on how AI and the predictive data it provides dealers are reshaping used...
What Works Where: A Dealer’s Guide to Platform-Specific Video Content
In today’s digital world, car shoppers don’t just walk onto the lot—they scroll through it first. According to Cox Automotive, video is the most powerful tool shaping their journey. But not all platforms speak the same language. Each one attracts a different type of...
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