Marketing & Advertising
One-Third of All U.S. Ford Dealers to Be Certified to Sell New EVs by Spring; Ford Delivers January Hybrid Sales Record
DEARBORN, MI – Strong demand for Ford’s three new plug-in vehicles has Ford certifying hundreds more dealers to sell them than expected – including 900 to be certified by spring and make Focus Electric, C-MAX Energi and Fusion Energi available in all 50 states for the...
Ford Quadrupling Electric Vehicle Dealers
According to a story on The Detroit News, Ford will be quadrupling their electric vehicle dealers. Ford Motor Co. plans to more than quadruple the number of dealers who can sell plug-in electric vehicles in an effort to boost sales of three vehicles. The Dearborn...
Chrysler’s Super Bowl Ads Reflect American Values
According to a post on The Detroit News, Chrysler's Super Bowl ads reflect American values. Sunday's Jeep ad, narrated by Oprah Winfrey, evinces love of country, family and deep gratitude to the men and women in the military. The Ram ad, set to the stirring "So God...
Lincoln Says ‘Hello, Again’ with a Program of Visionary Artists and Partners
DEARBORN, MI – Lincoln, the luxury automotive brand, announces the launch of “Hello, Again,” a yearlong, multiplatform program that supports reinterpretations of noteworthy artistic material to create fresh and distinctive bodies of work. In a special live performance...
Distributor Demonstrates High Security Product Line with General Motors and Ford Motor Company
CLEVELAND, OH – Barnes Distribution, a business of Barnes Group Inc. (NYSE: B), and the leader in high security key cutting machines and vendor-managed inventory for maintenance, repair and operating parts and supplies, announced they will exhibit as featured vendors...
OEConnection® Launches ConsumerLink℠ Parts e-Commerce Solution for Auto Dealers
Richfield, OH – OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers (OEM) distribution networks, has introduced a new parts e-commerce solution for automotive dealerships to help them unlock new revenue streams by reaching...
RedBumper Showcasing Revolutionary New Products at NADA 2013 That Help Auto Dealers Better Manage Inventory
DALLAS, TX - RedBumper,(redbumper.com) a new breed inventory management company, will be demonstrating its revolutionary new additions to its product suite at the 2013 NADA Convention in the ADP Booth (#2443). ADP Dealer Services (NASDAQ: ADP) has leveraged...
CARFAX Unveils Free Online Resource Kit for Dealers
CENTREVILLE, VA – Carfax has launched a new website to help dealers build more confidence with potential buyers through their advertising. A catalog of free advertising assets that leverage the trusted Carfax brand is available to all Carfax subscribing dealers and...
GM Pledges to Promote Workplace Electric Vehicle Charging
WASHINGTON – General Motors, in collaboration with the U.S. Department of Energy, is joining 12 other companies as founding Partners of the DOE’s Workplace Charging Challenge. The goal is to increase the number of employers with workplace charging tenfold within five...
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