Marketing & Advertising
Reynolds and Reynolds: Helping Dealers Meet the Demands of the Changing Retail Landscape
A Spirit of Innovation Founded in 1866 as a business forms printer, Reynolds and Reynolds began serving the needs of automotive retailers in 1927 by providing standardized accounting forms to U.S. Chevrolet dealerships. That one simple innovation made the dealer’s...
Cars.com Launches “ALL DRIVE. No drama.” with Ad on Sunday’s Big Game
CHICAGO – In front of an audience of 108 million viewers, Cars.com, the premier online resource for buying and selling new and used cars, debuted the first ad of its new campaign during Sunday’s Big Game. Cars.com, which has been asking fans the question, “why drama?”...
Liquid Motors Continues Innovation with the Launch of Wholesale MAX
Dallas, TX - Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for the automotive industry, announced the launch of Wholesale Max, a service designed to help dealers improve their inventory control and merchandising. Unlike...
Dealer.com Partners with Contact At Once! to Embed Live Chat Into its Integrated Marketing and Operations Solution
Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, announced today that it has partnered with Contact At Once! to provide its automotive customers with greater visibility into the effectiveness of...
Volvo Truck Sales and Profits Plunge 17% in Q4
According to an article on The Detroit News, Volvo truck sales and profits dropped 17% in Q4. Stockholm — Swedish truck maker AB Volvo saw profits tumble in the fourth quarter as sales slumped 17 percent on weakening demand in key markets. The net profit in the final...
Auto Dealers Expect Sales Growth in 2013, Chase Auto Finance Survey Finds
GARDEN CITY, N.Y. - Automotive dealers expect an increase in sales in 2013, according to a new survey from Chase Auto Finance. The Chase Auto Finance Dealer Survey, which reveals dealers’ 2013 expectations on hiring, financing, auto industry trends and the U.S. and...
Dominion Dealer Solutions Launches Live Video for Lot Services
NORFOLK, VA - Dominion Dealer Solutions, leader in automotive marketing, CRM and inventory solutions, has unveiled an industry-first video tool available exclusively through Dominion Dealer Specialties. Dominion’s Live Video improves customer engagement by using...
How to Create & Analyze Valuable Facebook Reports
How to create and analyze Facebook reports, according to Search Engine Watch. Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions, translating to very big (impressions) numbers and very small (CTR)...
DealerRater Launches New Web Site Introducing Refreshed Design and Enhanced Features for Both Auto Dealers and Consumers
WALTHAM, Mass. – February 6, 2013 - DealerRater, the world’s premier car dealer review web site, today announced the launch of a new web site design that offers a refreshed look as well as several improvements to enhance the user experience for both dealers and...
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