Marketing & Advertising

IRVINE, CA – Thanks to a series of popular vehicle redesigns across its lineup, Lexus shopper loyalty has increased 9.2 percentage points year-over-year among www.kbb.com new-car audience, according to Kelley Blue Book, the leading provider of new and used car...

ATLANTA  – AutoTrader.com’s new B2B advertising campaign, launching this month, takes aim at common misperceptions about how consumers shop for cars. Themed “Do you know today’s customer?”, the campaign will highlight insights about consumer shopping behavior in order...

LIBERTYVILLE, IL - VW Credit, Inc. (VCI), the captive finance partner of Volkswagen and Audi in the United States, increased the number of all new contracts signed by 28.3 percent in 2012 to 404,947, compared to 2011. The total number of current contracts increased by...

SAN FRANCISCO - TMC Financing (www.tmcfinancing.com), a leading Certified Development Company (CDC) providing Small Business Administration (SBA) 504 real estate financing in California and Nevada, today announced that Autoland has purchased a Hayward location with an...

According to an article on Bloomberg, Chrysler forms an auto-financing unit with Santander. Santander Consumer USA Inc. will form Chrysler Capital to provide customers with financing to purchase and lease vehicles, Auburn Hills, Michigan-based Chrysler said yesterday...

OAK BROOK, IL  – vAuto Genius Labs announces that its AutoVisor tool now integrates with AutoTrader.com, Kelley Blue Book’s KBB.com, CARFAX and DealerRater. These integrations make AutoVisor the only used vehicle sales tool that gives dealers and their customers...

HOUSTON – In an ongoing effort to enhance productivity, GSFSGroup streamlined SecureNet VSC to take advantage of the powerful capabilities available through eContracting. SecureNet and eContracting are now integrated to work at maximum efficiency within GSFSGroup’s...