Marketing & Advertising
Steve Cannon: Customer Experience Starts With Workplace Culture
Steve Cannon, CEO of Mercedes-Benz USA, gives insight on dealership culture. F&I and Showroom describe his outlook on social media stings and dealer engagement surveys that do trickle-down to the digital consumer, impactive for CRM. ORLANDO, FLA — Steve Cannon,...
AutoNation: Coast to Coast Under One Name
AutoNation Dealership Group has made the move to re-brand all rooftops, say sources at F&I and Showroom. Honda and J.D. Power comment on the successful marketing potential of AutoNation's tactics, and the company's one-of-a-kind multi-faceted national campaign...
Ford shelled out big bucks to lure away Farley, SEC filing says
Ford Motor Co. paid a hefty sum to lure Jim Farley away from Toyota Motor Corp. in 2007, according to a Securities and Exchange Commission filing Tuesday. Farley, 50, Ford's group vice president of marketing, sales, service and Lincoln, agreed to come to the Glass...
Ford’s Social Media Campaign: Bloggers In Charge
According to Automotive News, the 2014 Ford Fiesta will be marketed with the help of 100 bloggers. The lucky hundred will
Dealer Surveys: Annual Used Sales Projected to Rise, Fueling Franchised Store’s Most Profitable Department
Survey results discovered by Ally Financial and KeyBanc Capital Markets through the recent National Automobile Dealers Association Convention & Expo reiterated how important the used-vehicle department is to franchised dealers. In its survey, Ally discovered...
Fiat won’t build Maserati in Detroit
Fiat SpA will not build a Maserati in Detroit after all. The Maserati Levante, which shares a common architecture with the new 2014 Jeep Grand Cherokee, was supposed to have been built at Chrysler Group LLC's Jefferson North Assembly Plant starting later this year....
Google Digital Marketing Strategist to Present Keynote Address at the 14th Digital Dealer Conference & Exposition
Porsche, Toyota, & Castrol GTX Digital Marketing Advisor, Google Digital Marketing Evangelist, and Best-Selling Author Avinash Kaushik will reveal the future of data and social media at Digital Dealer this May. With billions of users searching, reading and casting...
Cheapest New Cars to Own for 5 Years
Kelley Blue Book, the car-pricing guide, has released its 2013 5-Year Cost to Own Awards. Their picks are based on the vehicles’ Kelley Blue Book Fair Purchase Price, expected depreciation, financing, gas, maintenance and insurance costs over the first five years of...
Cadillac CTS Adds Colorful Limited Edition Models
A pair of new performance-inspired, limited-edition models featuring custom paint will join the Cadillac CTS Coupe and V-Series product lines this year. The Silver Frost Edition will be a special run of 100 CTS-V Coupes featuring a special low-gloss matte paint...
Join us for Digital Dealer Las Vegas 2021