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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Marketing & Advertising

GrooveCar Direct Launched

HAUPPAUGE, NY– GrooveCar Direct was launched here today expressly to enable the nation’s credit unions to develop a new revenue generating stream in addition to helping them secure more auto loans. The program is a made-to-order fit for CU’s to realize more and better...

Generation Y’s Latest Temptation: The Entry-Level Luxe Automobile

Generation Y’s Latest Temptation: The Entry-Level Luxe Automobile

According to The Detroit News, more luxury car brands are tapping into Generation Y consumers by presenting an entry-level luxury car to initiate young Millenials into the brand, by marketing to an audience that is easily enticed by the lure of luxury: Mercedes-Benz's...

Feds arrest criminals in fake car parts scam

Feds arrest criminals in fake car parts scam

The Times Ledger highlights the arrest of 3 men  who are being indicted in for counterfeiting OEM parts of Ford, GM, and Federal Mogul in Long Island City. Details of the import-export and smuggling operations, as well as the parts being distributed, are available...

Taking control of ride control sales

Taking control of ride control sales

Education on preventive maintenance paves the way for smooth transactions How often do people buy shocks and struts when they are buying replacement tires? “Never,” says Danny Rosinsky, a partner at Ocean Tire & Service in Hermosa Beach, Calif. “They’re too mad...

Volvo’s New Exterior Airbags Protect Pedestrians

Volvo’s New Exterior Airbags Protect Pedestrians

An automatic pedestrian-detection system can warn drivers when people are likely to step out onto the road, and cushion a collision. Volvo, the Swedish carmaker known for its safety engineering (a Volvo engineer invented the modern 3-point seat belt), has turned their...

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