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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Colors On Parade Expands Services:

Colors On Parade Expands Services:

New York Franchisee Manages Reconditioning Work for Dealerships (Hartsdale, N.Y.)—Mark Mega and David Lee have owned Colors on Parade of the Tri-State area since 1996. After working with the same automotive dealerships for 15 years, they have added a service to help...

Dealers Do the Harlem Shake

Dealers Do the Harlem Shake

The Harlem shake is so contagious, even car dealerships are catching the bug! Here are 10 of the best dealership "shakers" we could find. [highlight]See Version 2 - Dealership Submitted Harlem Shake Videos - Go Now >>[/highlight] 10 video embeds below can...

Success in SEO equals success as CEO

Success in SEO equals success as CEO

This look from Search Engine Watch at "full-stack" SEO campaigns promotes cross-functionality as an important skill set. Wearing many hats of Technology, Marketing and Sales make the online marketing and internet sales department a multi-faceted position that requires...

Marketing strategies from Advocacy to SEO in 7 steps

Marketing strategies from Advocacy to SEO in 7 steps

Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance. Awareness, Brand Involvement, Consumer Connections, Geofencing, Informative SEO,  Foursquare, Relationship Building, and...

McLaren P1™: The Number Cruncher

McLaren P1™: The Number Cruncher

■ Instant Power Assist System (IPAS) provides astonishing acceleration: 0 to 300 km/h takes less than 17 seconds, more than 23 per cent faster than the legendary McLaren F1 ■ Top speed electronically limited to 350 km/h ■ To maintain exclusivity, production will be...

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