Marketing & Advertising
The Dad Market
The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the purchasers. Nielsen's team and PR consulting firms are asked to provide insight on reaching the male consumer, and the...
Remarketer Merger: American Recovery Assn., National Finance Adjusters Pair Up to Assist Lenders
In a report from Automotive News, coverage of the American Recovery Association and National Finance Adjusters' company merger declares a more open future for lenders, predicted to speed flow of information and access between clients and agents: Click here to read the...
Advice from Car Lot Rescue’s Tom Stuker on the Changing Lotscape
An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers and salesmen to establish a strong interview department: Stuker tells salespeople that instead of using pressure and...
Unique Ad Campaign for Ford C-MAX Hybrids Gains Traction with New Customers
Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified vehicles with new TV spots and appearances, print...
Advanced Strategies for your Dealership, All in a Day’s Work
The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association will bring a one day intensive learning and networking workshop featuring sixteen cutting-edge educational sessions presented by the best in the business, to Seattle, WA...
Hot American Hatch Eats Import “Saloons” for Breakfast
From The NY Times, a clever look at the high-performance and beastly design of the Ford Focus ST. Ford dominates the hot hatchback ten-lists with the Fiesta and now Focus ST, both of which exceed both horsepower and EPA standards. It doesn't hurt that it beats the GTI...
Making Every Day Count: 2013 Sales Tactics, Revealed
In the below article from Business Know-How, 10 strategies for sales professionals that should be on the list for daily review for any business: Meet Your 2013 Sales Resolutions with these 10 Expansion Strategies at Business Know-How>>
Email Marketing Teaches Budget-Conscious Businesses to Fight the Competition
According to Business Know-How, when the bottom-line needs a boost, you should market where it counts but doesn't cost. Email marketing is by far the easiest, simplest, and least expensive method of attracting interest to your business. Learn more on how a proper...
Kymera’s ICE- and Electric- powered bodyboard sets 2013 release goal
Details from Gizmag on the Kymera: an electric motor powered bodyboard with many uses from recreation to rescue on the shores and in deep-sea. Details on schematics, mobility, both internal combustion and electric engine types, the testing process, and smart marketing...
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