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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Marketing & Advertising

February a Success for Auto Dealers, Across the Board

February a Success for Auto Dealers, Across the Board

From The Denver Post, car and truck sales rose by an astonishing 4% in February 2013. Industry only seems to be improving and car buyers are predicted to continue driving the auto industry forward. For auto companies looking to the future, all may continue to expect...

Tactical Content: 5 Marketing Strategies for Site Traffic

Tactical Content: 5 Marketing Strategies for Site Traffic

From Sales Strategy, five insightful tips that could improve your company's success and keep your marketing team thinking outside the showroom. Content marketing tactics, proper integration of graphics and blog, and predicting future social media trends are some...

5 Mistakes to Avoid When Designing Your Website

5 Mistakes to Avoid When Designing Your Website

A report from Forbes critiques of common misguided errors that small businesses make when designing their websites. Simple aesthetic and smart audience targeting, as well as avoiding the jumble of unclear information that comes from only making the website attractive,...

Think Like the Customer, Sidestep the Competition

Think Like the Customer, Sidestep the Competition

From the NY Times, an interview on google, marketing, and content tactics with a surprisingly successful small business owner who reduced his $250k marketing budget by 90% to beat his own peak sales record from before the economic crisis of '08. Sales strategies,...

Laundered Reusable Shop Towels Pose No Health Risk to Workers

Laundered Reusable Shop Towels Pose No Health Risk to Workers

Scientific Study Refutes Claims of Health Risk by Disposables Industry ALEXANDRIA, Va. — A scientific study released today by ARCADIS, an international research firm specializing in environment issues, found no evidence that laundered reusable shop towels pose any...

Vehicle Depreciation Not A Threat, Says Black Book, Fitch

Vehicle Depreciation Not A Threat, Says Black Book, Fitch

According to F&I and Showroom, all the fuss about vehicle depreciation in 2013 may be in vain. In consultation with Black Book, researchers found that ABS rates are actually on a diminishing trend, and expects that 2013 to be a record year for lower depreciation...

Audi suits up to reprise its leading role in Marvel’s Iron Man 3

Audi suits up to reprise its leading role in Marvel’s Iron Man 3

Audi returns as Tony Stark’s vehicle of choice in Marvel’s Iron Man 3 slated for a May 3 release date Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s Iron Man 3 due in theaters on May 3,...

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