Marketing & Advertising
Trucks Lead Ranks in Auto Sales
From NPR, American carmakers are once again competing for top truck as truck sales are on the rise. Thanks to the housing industry finally getting a chance to breathe, small businesses are buying more and more vehicles for heavy transport. The Chevy Silverado Relaunch...
Return to American: Auto Buyers Attracted to New Stateside Luxury
From The Detroit News, new releases from American auto manufacturers are gaining in popularity, and even taking some attention away from European luxury cars. Customers change brands based on the across-the-board improvements on quality that American car manufacturers...
Ford EcoBoost Engine on an American Mustang?
New from TopSpeed, the next generation Ford Mustang released at the Geneva Auto Show will be housing the 4-cylinder Ford EcoBoost engine. Thankfully, this tiny 2.3 liter will only be available in Mustangs that go to Europe upon release. Hear more about the "muscle"...
Ford C-Max, Focus Recall for Child Safety
According to The Detroit News, a recall numbering 6,500 new vehicles from Ford Motor Co. has been issued as a result of a false child safety lock arming mechanism. Issues with the recall, shipment halts and investigations regarding the reasons for the faulty locking...
Ford Launches Biggest UEFA Champions League Final Ticket Giveaway; New Kuga Leads ‘Drive to Wembley’ Campaign
Ford is launching “Drive to Wembley” – the biggest-ever UEFA Champions League Final ticket competition in the history of the tournament Ford, the longest-standing official partner of the UEFA Champions League, is giving away 360 tickets for the final, plus flights,...
Ally Bank Reaches Agreement to Sell Mortgage Servicing Rights
MIDVALE, Utah -- Ally Bank, the direct banking subsidiary of Ally Financial Inc., today announced that it has reached an agreement to sell a portfolio of agency mortgage servicing rights (MSR) to Ocwen Financial Corp. The transaction comprises MSRs related to...
M&A Impacts Future of Aftermarket
Sources at Search Auto Parts spotlight the changing aftermarket industry by looking at several big market mergers & acquisitions. AASA describes market share problems and reports on augmented business transitions, as well as stats and highlights from the...
Best Practices for Digital Assets
AAIA has released their recommendations for using digital assets. The hows, whys, and exact stats on the type of digital asset that best appeals, be it images, line art, video, etc. A thorough examination of historical marketing impact and predictions for the future...
Business Essentials: Why Dealers Need Impressive Digital Assets
Search Auto Parts brings us an article on the importance of content, and what kind of content to incorporate in an electronic listing. These suggestions on marketing and copy, as well as what product information to include, are essential for improving sales. Check out...
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