Marketing & Advertising
Reinventing the Wheel, and Tire Sales
Tire Business explains Why Car Dealers Should Pursue More Tire Sales In-House in this look at the role tire dealers play in a car customer's shop cycle. Tire dealers may not seem like much of a threat, but upon sale they can be poaching your service needs. If you...
Ram Truck Brand and Detroit Red Wings Continue Partnership for 2012-13 Season
Expanded Partnership Includes Two 100-Foot Images Welcoming Fans to Joe Louis Arena Detroit - The Ram Truck brand, Chrysler Group LLC’s Great Lakes Business Center and Southeast Michigan Ram dealers are continuing their partnership with the Detroit Red Wings, one of...
Moab Easter Jeep Safari Vehicle Sneak Peek 2013
Auburn Hills, Mich. - Jeep and Mopar have once again joined forces to create a selection of concept Jeep vehicles for the upcoming 47th annual Easter Jeep Safari, taking place in Moab, Utah, March 23-31. The Jeep Grand Cherokee “Trailhawk II” concept and the Jeep...
Long-Tail Keyword Tactics: a Must for SEO Success
According to Search Engine Watch, long-tail keywording is still one of the top tricks to have up your sleeve. As a digital marketer in the dealership, you must cover all your bases when optimizing your pages for Google to generate your ranks. Don't forget the kind of...
Repair Shop Case Study: Bizarre Voltage Drops & Battery Bypasses
According to Search Auto Parts, a battery issue is not always a battery issue. Take a closer look at this basic Ford Escort repair that displays the simplicity and universality of aging car problems. See more from this simple reminder on car diagnosis in the...
Competitive Service: Retail Tips for the Used and Service Departments
NCMi reports on intel gathered at the service department's retail department. Evaluations from a dealer retail professional on hard packs, trades and recon as well as cycle time and used vehicle pricing are just a few of the useful recommendations for cutting costs...
International Car Dealing, and Smart Business Goals for Automakers and Dealers
AutoNews takes a look at the ever-rising trend of marketing to Spanish-speakers in America as the overall Hispanic market and buyership increases. The importance of understanding what cultural approaches to take, samples of manufacturers implementing these tactics,...
2013 U.S. Customer Service Index (CSI) Study
Now Presenting the J.D. Power CSI Study; General Motors comes up on top in service quality. GM Dealerships should be proud to have made the list, setting a standard in repair shop customer service that can only be called top notch. J.D. Power and Associates Reports:...
Hot Recall: 2013 Dodge Challenger ICE an External Combustion Hazard
Chrysler Group has issued a recall for an issue in the wiring harness in V6 Dodge Challengers. Nearly 2,500 Challengers are being recalled, with 1,900 remaining adding to a total of 4,459 vehicles on recall. Only seven fires have been reported thus far; owners are...
Join us for Digital Dealer Las Vegas 2021