Marketing & Advertising
Customer Experience Standards, and How They Reflect on Customer Feedback
CBT News presents statistics on what transforms a "satisfied" customer to a "highly satisfied" customer. Departments that have a higher interaction-level with the customer should focus on the ''little things": attitude, commitment standards, and problem-solving....
10 Best Car Deals Of The Month From KBB.com
Experts Highlight Favorite Picks with Zero Down and Payments Less Than $300 per Month IRVINE, Calif. -- Car shoppers can learn of 10 very affordable opportunities to purchase a new car with both no money down and monthly payments of less than $300 in the latest 10...
2012 Purchase Statistics, Interpreted
From J.D. Power & Associates, the 4th quarter of 2012 is analyzed for trademarks and trends. Median family incomes rose, and affordability of cars went down, indicating that buyers experienced higher prices and higher costs overall. Also, how Hurricane Sandy...
Legendary Detroit Companies Carhartt and Chrysler Team Up to Introduce the Chrysler 200 S Special Edition
Legendary Detroit Companies Carhartt and Chrysler Team Up to Introduce a Car that Personifies Hard Work and Rugged Perseverance The 2013.5 Chrysler 200 S Special Edition Mid-size Sedan AUBURN HILLS, MI: 2013.5 Chrysler 200 S Special Edition accelerates the successful...
GM shuffling ad agencies for Chevy, Cadillac
DETROIT -- General Motors is shuffling the advertising agencies of its most important brands, Chevrolet and Cadillac, as it embarks on a busy vehicle launch schedule. Interpublic Group's McCann Worldgroup emerged last week as the lead global agency for Chevrolet....
Young Car Buyers Shift Preferences from Japanese to U.S. and Korean Brands, Reports Edmunds.com
SANTA MONICA, Calif. — American auto brands are gaining strength with younger buyers in the U.S., while their Japanese rivals have taken a big step back, reports Edmunds.com, the premier resource for car shopping and automotive information. According to an analysis of...
Marketer’s Choice: Top TED Talks
Below, a selection of videos from TED conferences that no marketer should miss out on. Details on how to best spread ideas outside of the "TV industrial complex", physics and marketing analogies, and Viral Video trends are available below. The reasons why are linked...
Reputation Management, Credibility and the User Experience
According to Internet Marketing Ninjas, reputation management is more and more important since the new design changes to Google. Google's higher standards for design and webpage-to-mobile compatibility establish new needs that users must meet to continue generating...
App-Connected Vehicles to Reach 20% of Consumer Cars in Western Europe and North America by 2017
New Standards and High Smartphone Ownership to Spur US and Western European App Connected Cars to 90 Million in Five Years A new report from Juniper Research has found that advancements in entertainment head-units and higher smartphone penetration will result in...
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