Marketing & Advertising
Dealer.com’s New Unified Advertising Dashboard Takes Guesswork Out of Automotive Digital Advertising
Maximizes Spend for Paid Search, Display and Facebook Advertising. New Dashboard Increases Transparency and Flexibility with Market Reach Analysis, Budget Recommendations and ROI Projections Burlington, VT – Dealer.com, a leading provider of digital marketing and...
Service Leaders: BMW of Sterling’s Strategies for Success
From Auto News, view a personal interview with Thomas Moorehead of Sterling, VA. The dealer-leader provides insight on how his service department provides customer relations that guarantee return customers. Moorehead provides statistics, dealership success rates and...
Changing Economy, Changing Attitudes
From NCMi blog, experts review what makes a manager great in a more difficult environment where spending flows less freely. Tips on managing your sales department include letting your best salesman stay your best salesman, drafting good sales managers separately and...
NHTSA Recall Notice: GM’s Cadillac, Buick, Chevrolet problems, and Nissan, Toyota Defects
Below, NHTSA published the latest recall list and links. Some issues include an accidental braking feature with some Honda/Acura models, Cadillac/Buick loss of engine braking and an error in certain Nissan models that mislabels gears when shifting. Please click on the...
Is 100% Service Absorption a Myth?
With the 2008 auto sales slowdown hitting service departments today, it’s no wonder why dealers are still asking the question – is 100% Service Absorption really just a myth? With fewer new vehicles on the road, a continued decline in warranty work, and more customers...
Consumer Financial Protection Bureau to Hold Auto Lenders Accountable for Illegal Discriminatory Markup
Bureau Provides Guidance on Fair Lending Practices to Indirect Auto Lenders WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) released a bulletin explaining that certain lenders that offer auto loans through dealerships are responsible for...
New Ford Fusion Minimizes Pollen and ‘Touch’ Allergens
Ford has begun requiring that more than 100 materials and components meet stringent standards to minimize potential allergy issues on the new Fusion and other Ford vehicles Engineers avoid materials such as latex, chrome and nickel – a metal 10 percent of Americans...
Americans’ Perceptions of Luxury Brands Rising Despite Flagging Economy, Finds 2013 Harris Poll EquiTrend® Study
Harley-Davidson, MAC Cosmetics, Saks Department Stores and Starwood Hotels & Resorts Show Gains and Capture Brand of the Year Distinction in their Respective Categories NEW YORK -- As Americans continue to receive conflicting messages about the state of the...
Biased Loans by Auto Dealers to Bring Bank Suits by CFPB
Bloomberg provides full disclosure on the ramifications of loan discrimination for dealers since yesterday's CFPB ruling. Comments from Richard Cordray, and the Consumer Bankers Association, explain possible lender control issues and financial results this federal...
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