Marketing & Advertising
Dynamic Dealers: Mac Haik Ford’s F-150 Infographic
Mac Haik of Desoto implemented some seriously smart marketing tips to advertise with their new Ford F-150 Infographic. It's common knowledge among auto professionals that truck models, variations and the large range of options can be very confusing for their wide...
LinkedIn, Demystified
Radius provides the intel on LinkedIn. Use the most professional form of social media to your business's advantage. Generating leads and developing an effective company LinkedIn page can be done by integrating your feeds, posting daily for brand messaging and adding...
Mercedes’ and Audi’s Electric Supercar Race Comes to a Close with the New Mercedes AMG SLS
Autopia covers a production that auto enthusiasts worldwide have been holding their breaths for: another all-electric supercar. The tense, money-guzzling "arms-race" between Audi and Mercedes for an open production electric supercar is over, and finally Mercedes...
Lincoln’s Modernized Luxury Still Has More Appeal for Older Generations
According to The Detroit News, Ford Motor Company's Lincoln line is desperately competing to attract a younger following with the release of the MKZ and others at the New York Auto Show this week. More from the New York Auto Show below: Read the full article on The...
DealerRater Promotes Angelica Jeffreys to Vice President Strategic Partnerships and National Accounts
DealerRater, the world’s premier car dealer review web site, today announced the promotion of Angelica Jeffreys from Director of Business Development—U.S. and Canada, to Vice President of Strategic Partnerships and National Accounts. WALTHAM, Mass. - DealerRater, the...
MyStar™ bringing OEM-level assistance program to 2013 Texas Auto Dealer Conference
Dallas, TX– MyStar™, the only provider of a branded personal assistance-based sales and satisfaction program designed for the auto industry, announced it is exhibiting at the Texas Automobile Dealers Association Annual Conference in April to bring its successful...
Market Intelligence Quick Stats from Kelley Blue Book
Here is the latest Market Intelligence from Kelley Blue Book, plus polls and analyses on new- and used-car shoppers. Most memorable Superbowl commercial, device access during events, and diesel vehicle impressions are some of the information included in the report....
New York International Auto Show a Win for Detroit’s Big Three
According to The Detroit News, GM is unveiling five new and improved vehicles, Chrysler's new Jeep Cherokee and Liberty, and Dodge Viper, and the latest Shelby. Comments from analysts at KBB and auto improvement statistics can be viewed below: Read the full story on...
Scion Dealer Changes Fate Via Digital Marketing
From PassFail, Kansas City Scion GM Tony Mueller comments on his strategy to improve online face-time via buying up Google's Pay-Per-Click. Learn how advertising to improve traffic with funding from Scion was successful, and discover tips from future plans for...
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