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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Marketing & Advertising

The Digital Dealer Workshops, Seattle: A Resounding Success

The Digital Dealer Workshops, Seattle: A Resounding Success

Automotive professionals of the Pacific Northwest attended this one-day educational workshop, taking advantage of learning opportunities and showcases only offered at much larger, national events. Over 150 dealers and managers converged on the DoubleTree Hotel by...

2014 Equus: Hyundai’s Break Into the Luxury Market

2014 Equus: Hyundai’s Break Into the Luxury Market

According to the LA Times, Hyundai revealed their $60,000 full-size luxury car: the Equus sedan. The formerly weak interior experienced a complete redesign, with an optional 7-12.3 inch display and adaptive controls. Cosmetic improvements and details on the 5.0-liter...

AAA Auto Buying Experts Select Top Vehicles for Commuters

From a full electric vehicle to a spacious minivan AAA top picks driven by fuel efficiency and comfort ORLANDO, Fla., – Most Americans (86 percent) rely on their vehicle to get them to and from work every day. With an average commute of 25 minutes each way and gas...

TransUnion: Auto Growth Focus for Credit Unions in 2013

TransUnion: Auto Growth Focus for Credit Unions in 2013

CHICAGO, IL - Approximately two in three credit union executives see loan growth as the critical business issue facing their industry in 2013, according to a new survey from TransUnion. Auto loans may be the main focus of that growth. The survey found that more than...

Fitch: February Performance Springs Into Step for U.S. Auto ABS

Fitch: February Performance Springs Into Step for U.S. Auto ABS

New York - Asset performance came in stronger for U.S. prime auto ABS while subprime auto loans reversed a seven-month trend of rising losses, according to the latest index results from Fitch Ratings. Prime and subprime 60+ day delinquencies came in lower in February...

3 Tips for Content Marketers to Boost Sales and Traffic

3 Tips for Content Marketers to Boost Sales and Traffic

Sources at CMS Wire point out that 91% of B2B Marketers are using content marketing: with competition that great, it's important to take some new tips and stay current. 3 tips for better content include: best ways to target a specific audience for better ROI, being...

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