Marketing & Advertising
First Team Toyota: Increases Sales 41% Overall, 53% in Primary Marketing Area
Many dealers face the ongoing challenge of how to effectively reach the right customers with the right message, bring those customers into their showroom and service bays, and keep them coming back again and again. As consumer shopping habits continue to shift away...
MPi President Rich Holland to Speak at 14th Digital Dealer Conference about Transforming Auto Dealer Service Drives into Sales Drives
Las Vegas, NV – MPi (www.mpiworldclass.com), a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that company president Rich Holland will be a featured speaker at the 14th Digital Dealer Conference and...
Sudden Acceleration Brings Class Action Lawsuit to Ford Motor Company
According to Bloomberg, Ford's electronic throttle system has been overriding drivers commands and forcing the car to accelerate unexpectedly. Inability to stop older-model cars from 2002-2010, and accusations of concealing the defect are just a few of the allegations...
Text Message Marketing for Car Dealers
From Keith Carberry, the following presentation provides engaging content for using SMS at a Dealership. Simple but clearly presented examples of how to integrate your text marketing campaign into your dealership could improve your customer draw and retention....
The Espresso Veloce Machine: The Car Lover’s 12-Piston Coffee Maker
From Gizmag, this engine-shaped espresso maker from Veloce will satisfy all your cravings. Styled after 1990's Grand Prix race car engines, the Veloce can be bought as either a V10 or V12 engine model. Serving coffee from the exhaust tubes should help any auto...
Working on a High Compression Engine? Choose the Right Starter
One Dirt's engine-tuning experts discuss selecting the right starter in a high-compression engine, and what kind of fit, gear-reduction, and the kind of torque output that can help and hurt. Some research includes GM and Chevrolet Performance updates, Powermaster, MSD...
DealerRater Online Reviews Convert to More Business and Showroom Traffic for Shuman Chrysler Dodge Jeep Ram
WALTHAM, Mass. - DealerRater, the world’s premier car dealer review web site, today announced that since enrolling in the DealerRater® Certified Dealer Program in 2011, overall 2013 Dealer of the Year Winner Shuman Chrysler Dodge Jeep Ram, has built its online...
NCM and vAuto Partner to Offer Velocity 20 Groups
Overland Park, Kan.: NCM Associates, a leading provider of automotive 20 Group, retail consulting, education, and operations Benchmark® analysis services to franchised, independent and Buy Here, Pay Here auto dealers, announced today it is working collaboratively with...
National Car Care Awareness: Campaign Advice and Hosting a Car Care Event
Brake & Front End provides "non-selling" style event tactics to improve good will with customers. Free diagnostics and promotions to use during the month of April, or Car Care Awareness month, will help dealers develop their customer community. Listen to advice...
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