Marketing & Advertising
AAIA Joins NASTF Board
SAINT JOHNS, Fla. - The Automotive Aftermarket Industry Association (AAIA) and the National Automotive Service Task Force (NASTF), are pleased to announce that Kathleen Schmatz, President and CEO of AAIA, has been elected by the NASTF Board of Directors to fill a...
Digital Marketing Campaigns for Retaining Buyers and Generating Traffic
Mediapost provides a concrete marketing plan for driving the right traffic to sales websites. Develop a dealership presence through display ads so that you may impact all range of customers, both inbound, outbound, top and bottom funnel. Social media brand awareness...
Tesla Unveils Revolutionary New Finance Product
Combines best aspects of car leasing and ownership PALO ALTO, Calif.-- Tesla Motors announced today that, in partnership with Wells Fargo and US Bank, it has created a revolutionary automotive financing product that provides the best elements of ownership and leasing...
Ally’s Auto Finance, SmartAuction Businesses Receive “Dealers’ Choice” Awards
DETROIT - Ally Financial's Auto Finance business was named a Diamond Award recipient in the "Prime Captive Finance Company" category of Auto Dealer Monthly's 2013 "Dealers' Choice Awards." The annual survey of auto dealers also presented SmartAuction with its ninth...
Service Tip: Testing a Clogged Receiver Drier
Paul DeGuisseppi of MACS provides a simple test for checking whether or not the receiver drier may be restricted. Using a contact thermometer, check the temperature of the inlet and outlet pipes; if the difference is 10 degrees Fahrenheit or more, the A/C unit is...
Prestige Motors’ Mercedes-Benz CPO Sales Event
Prestige Motors is implementing an exclusive marketing campaign to boost sales on Pre-owned Mercedes-Benz models. Strategies to move one of the most quickly depreciating cars are highly applauded, especially for manufacturers that earn on their "exclusivity"; more...
Kia Motors Partners With POPSUGAR Circle Of Moms To Produce Online Webisodes Geared Towards Mothers
- Web Series Hosted By Celebrity Mom & Reality Star Tia Mowry - Series titled "POPSUGAR Circle of Moms, Everyday Answers" to feature online episodes focused on parenting and lifestyle topics - Webisodes will showcase 2014 Kia Sorento CUV's everyday functionality and...
April 2013 Best Used Car Deals
From US News' Ranking and Reviews, the best used deals that are currently on the market to be pitched to customers. Used luxury brands likely to gain in popularity for consumers, and the Certified Pre-Owned program financing details behind them, are listed in the...
Edmunds.com Raises 2013 Auto Sales Forecast to 15.5 Million New Cars
SANTA MONICA, Calif. — Edmunds.com, the premier resource for car shopping and automotive information, sees reason for the automotive industry to be optimistic about car sales for the rest of the year, and is raising its 2013 light vehicle sales forecast to 15.5...
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