Marketing & Advertising
NCM Announces Expansion into Leisure for its Travel Solutions Clientele
Overland Park, Kansas – NCM Associates today announced it has hired Gloria Cherafat as a consultant for its expanding Travel Solutions division. Ms. Cherafat brings over 15 years of travel industry experience to a new position where she will focus on the leisure...
How to Measure Social Media Campaigns with Return on Effort
Smart Insights identifies a key factor in measuring social media success: Return on Effort (ROE). ROE is the amount of effort returned for effort put out - this growth, as intangible as it may seem, is essential to developing and rating your social media campaign....
Chrysler’s Hallmark Improvements: April, Auto Show and Beyond
Chrysler's new vehicle sales drove the brand ahead of its past performance, beating many sales records for the last 5 years and hitting an all-time high for March since 2007. From the new Jeep lines, recently revived Dodge Dart, Fiat, re-branded Ram, Challenger, and...
Verano Guards Peyton Manning’s Blindside in New TV Spot
Star quarterback returns to Buick to promote safety features DETROIT – Football star Peyton Manning returns to TV screens across the country during this weekend’s NCAA® Men’s Basketball Final Four®. The spot, called “Blindsided,” is Manning’s second contribution to...
Industry Research: Auto Liability Insurance Regulations and Framework
UPenn professors do a complete audit of the automobile industry's liability insurance. Educational experts address Ethics, Selection and Moral Hazards as well as Risk-based pricing, Underwriting, Contract Design, Loss Prevention, and more topics in-depth to the...
Does Your Auto Dealership’s Sales Process Meet Customer Standards?
On NCMi, Jeremy Anwyl, the Vice Chairman of Edmunds, explains problem areas and customer views on the vehicle buying process. Through a model exercise with many representatives from dealerships, he nails three "pain" points, areas in the process where consumers and...
DealerRater Integrates Car Dealer Reviews into vAuto Genius Lab’s AutoVisor Product
WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced a partnership with vAuto to integrate DealerRater car dealer reviews into vAuto Genius Labs’ AutoVisor product, a dynamic vehicle validation tool. Through this partnership,...
Fixed Ops Breakdown: What Parts Interest Consumers Most, Online and at the Dealership
Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts, Tires, Service...
Oil Change Service, Leading Driver of Service Traffic and Cross-Selling Opportunities
Search Auto Parts suggests dealers take advantage of the opportunity behind regular oil change service appointments. Experts and service departments can discover what services are best pushed when a customer visits the dealership for a tune-up. More information from...
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