Marketing & Advertising
5 Mistakes to Avoid with Pay-Per-Click Advertising
Entrepreneur provides some useful tips to avoid when engaging in PPC advertising. Some useful tips for PPC veterans and those just starting out on this commonly misused (and costly) marketing tool include: Stop relying on "broad-match" keyword topics Running the...
Regulatory Highlights: F&I Income Changes, Mobile Ad Regulations and Legal Defect Clauses
This quarter in the auto industry has undergone many changes in auto sale, lawsuits and financial regulations. Keeping up with rules and regulations as they change and adjust for new cases is an essential part of avoiding federal and state-wide pitfalls for dealers....
NHTSA Recalls: Side Air Bags May Rupture, and Parking Brake Cable Malfunctions
NHTSA covered 4 Japanese Manufacturers' major recall that tanked Toyota's stock this week in the following campaign. Check out some cable malfunctions from Chrysler group as well. Please click on the following NHTSA Campaign ID links to view the recall information....
Build a Better Service Department Through Good First Impressions
According to Motor.com, no matter how high your service department's standards, the first impression your department gives may be off-putting to the customer. Consider taking some pictures of your service department: from the street, from inside, and views the...
ADP Dealer Services to Host Inventory Management Summit
ADP Dealer Services, a division of Automatic Data Processing, Inc. (NASDAQ: ADP) announced they will be hosting multiple Inventory Management Summits for automotive retail dealers during the month of April. These clinics will be held in Florida, Maryland and New...
NCM® to Host Open House for Buy Here Pay Here Dealers Attending NABD 2013 in Las Vegas
NCM Associates (www.ncm20.com), a leading provider of 20 Groups, training, retail operations consulting, and operations benchmarking services for franchised, independent and BHPH automotive dealers, is sponsoring the 2013 National Alliance of Buy Here, Pay Here...
Used Car Inflation Slips Further Into Red – TransUnion
The TransUnion Vehicle Pricing Index (VPI) for the first quarter of 2013 indicated that used passenger vehicle price inflation slipped further into negative territory to -1.4%, a significant drop from the 3.6% rise in price inflation in the same period last year. This...
‘Video Snacks’ Bring Vehicle Features Directly to Consumers
Ford's new "Video Snacks" are a new method of speeding up the F&I and Sales process for new cars in dealerships. Harnessing the power of video marketing to engage customers, Ford's two-pronged plan will speed up the car-buying process, solving some problems for...
GM and Ford to Jointly Develop Advanced Automatic Transmissions
DETROIT – Ford Motor Co. and General Motors Co. have signed an agreement under which both companies will jointly develop an all-new generation of advanced technology 9- and 10-speed automatic transmissions for cars, crossovers, SUVs and trucks. The new transmissions,...
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