Marketing & Advertising
McLaren Automotive Showcases How the McLaren P1™ Has Been ‘Designed By Air’
The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, previewed by the ‘Designed by Air’ short film, is the first chapter of a two part series telling the extraordinary story behind the design of the McLaren P1™. The experience...
Chevrolet Posts 10th Straight Quarter of Record Global Sales
GM first quarter sales up 3.6 percent on strength of new product launches Cruze sales top 2 million around the world since launch in 2009 DETROIT – Chevrolet sold more than 1.18 million vehicles around the world in the first quarter of 2013 achieving its 10th...
NADA: Used-Vehicle Prices for 2013 Peaked in March
McLEAN, Va. -- Wholesale prices for used cars and light trucks reached their annual peak in March, says the NADA Used Guide in its April edition of Guidelines. Prices for used vehicles up to 8-years-old increased by 1.2% in March, substantially less than the 3%...
What Not to Miss: Google Plus for Marketers
Good social media campaigns have grasped Facebook, YouTube, and know the up-and-coming value of Twitter. According to Uberflip, Google+ is still an underused marketing platform, despite being the second-largest social network in the world. Find out how to use it more...
Rethinking Marketing Strategy for Digital Consumers
According to Branding Strategy Insider, the sales "funnel" that retailers used to rely on needs some tweaking. With a much more complex digital trail leading consumers from TV to internet to Facebook or Twitter, most companies need to overhaul their marketing...
Advanced Closing Sales Training Online Course Released By Joe Verde
ORANGE COUNTY, CALIFORNIA – Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, now have access to a new advanced training course that focuses on how to become a “master closer” in the automotive business. “This training...
Best Practices for Used Vehicle Investments
vAuto provides insight on dealership inventory management. Keeping an eye on your ROI will help dealers develop discipline in purchase so that gross profits expand. Holding onto cars that have too much investment in them already represent major loss when running a...
Google Analytics Tips for Email Campaign Tracking
Smart Insights suggests some new and improved tactics for using Google Analytics to improve your email marketing. Advanced segments can establish patterns for the way that visitors behave after viewing certain emails, and setting up goals in Analytics can help you...
Social Media Security: Train Your Employees to Safeguard Your Business
Entrepreneur Magazine suggests that businesses take social media security more seriously. Where do dealers draw the line between personal and professional? Take some tips from the U.S. Military and consider what information is business- and customer-compromising. For...
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