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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Lithia Motors Reports Lowest PEG Ratio in Automotive Industry

Lithia Motors Reports Lowest PEG Ratio in Automotive Industry

From SIP Trunking, the three companies in the Automotive Retail industry with the lowest Price to Earnings to Growth (PEG) Ratios get a revue. Lower peg ratios indicate more improvement, stock and expected growth. Of those ranked, the lowest include: Lithia Motors...

The NADA Used Car Guide Update

The NADA Used Car Guide Update

The first 60 days of 2013 get reviewed for success factors in the NADA Used Car Guide update. Growth on pickups and cars between the ages of 8 years and 3 were marked. General Motors' reported gains, as well as Chevrolet's losses for entry-level cars, and Ram's...

Mopar® Offers Checklist for Spring Vehicle Maintenance

Mopar® Offers Checklist for Spring Vehicle Maintenance

Chrysler Group dealerships feature skilled, trained technicians for all vehicle maintenance needs With Magneti Marelli Offered by Mopar products, Chrysler Group dealers service competitive makes and models Local Chrysler Group dealership coupons available at...

Twitter ‘Timelines’ a New Tool for Keyword Targeting

Twitter ‘Timelines’ a New Tool for Keyword Targeting

According to Search Engine Watch, Twitter's promoted tweets and advertising are to be placed in timelines based on recent keywords. This enhancement will allow better targeting for users, and represents more  comprehensive ways in which social media is expanding its...

Fear of Penguin? Protect your Website from SEO Penalties

Fear of Penguin? Protect your Website from SEO Penalties

The thinkers at Search Engine Journal anticipate 6 ways to avoid getting bumped in search rank when the new Penguin update is released at the end of April. SEO tool suggestions, link monitoring, webmaster tools, and alerts are just some of the options. Some specific...

Digital Leaders: Insights from a Digital Strategy Director

Digital Leaders: Insights from a Digital Strategy Director

eConsultancy released their interview today with James Prebble, Digital Strategy Director at Pancentric Digital. His insight on marketing and digital integration reminds digital leaders of the importance of : Understanding customer need; Measures of success with...

The Right Way to Get Results with Video

The Right Way to Get Results with Video

Did you know that if you aren’t using video the right way, you could be driving customers away and losing them to other dealerships? Mike DeLong, National Brand Manager for Covideo powered by EasyCare, has the solution. He will be sharing those ideas, and his 25 years...

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