Marketing & Advertising
The 2014 BMW X5 Unveiled
The 2014 BMW X5 unveiled by Pursuitist. After months of teases and grainy photos, we now have our first official look at the 2014 BMW X5. The third generation of BMW’s highly successful SUV drops a few pounds (actually 200), gets a little sportier look (but not less...
5 Ways Social Media Supports the Most Important Areas of Any Company
5 ways social media supports the most important areas of any company, according to Search Engine Watch. Making social media work for your company is not a matter of "if". It's a question of "how". Social media marketing affects and supports all critical areas of the...
TrueCar Dealer Council Welcomes Six New Members
SANTA MONICA, CA – Six automotive dealers from around the U.S. have been named new members of the TrueCar Dealer Council, a 20-member advisory group comprised of automotive retailing experts. The TrueCar Dealer Council provides feedback and insights to the automotive...
Reynolds and Reynolds Extends Agreement with Penske Automotive Group
DAYTON, OHIO – Reynolds and Reynolds announced today the company has extended its relationship with the Penske Automotive Group, Inc., to provide the Reynolds ERA® software suite to all Penske Automotive Group dealerships in the U.S. and Puerto Rico. Under the...
McLaren Automotive Uncovers New Digital Home Providing the Most Detailed Insight into the Brand Yet
Today marks the official launch of the new global brand website for McLaren Automotive. This digital initiative is aimed at offering unparalleled inside access to McLaren and introducing a new global audience to the iconic British brand. The new site and exclusive...
Ford Motor Company U.S. Sales Up 14 Percent; Ford Fusion, Escape and New Lincoln MKZ Continue Record-Setting Pace
DEARBORN, MI – Ford Motor Company’s U.S. sales grew 14 percent in May, with cars up 9 percent, utilities up 15 percent and trucks up 18 percent. Retail sales increased 17 percent, marking the best May retail sales results since 2005. “Our fuel-efficient Fusion and...
Learn Effective Insights Using an Intricate AdWords Retargeting Process
Learn effective insights with this intricate AdWords retargeting process, according to Search Engine Watch. Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops...
Audi Unveils Redesigned AudiUSA.com for Enhanced Customer Experience
Audi of America launched a completely reimagined audiusa.com brand site that creates a far more immersive car shopping experience through a range of industry-leading new features. Among the many innovations built into the next-generation AudiUSA.com site: Clear and...
From Search Engine to Showroom
How PureCars helps dealers ‘win the click’ in a digital world The rise of the Internet and greater access to information has given birth to a new type of consumer. The age of consumers driving to multiple dealerships to look at a used car is fast becoming a thing of...
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