Marketing & Advertising
Best Cars for Every Type of Driver
Best cars for every type of driver, according to Kiplinger. When it comes to choosing a car, there’s no one-size-fits-all. Each car buyer has a different style and a different set of criteria for what’s important -- not to mention a different budget. We’ve picked six...
Automakers find balance in supply, demand
According to The Detroit News, automakers find balance in supply, demand. The average number of days it takes to sell cars and trucks is at its highest since 2009, but analysts aren’t too concerned because automakers may have found the sweet spot of consumer demand....
2 Simple But Brilliant Content Marketing Examples from the Great White North
2 Simple but brilliant content marketing examples from the Great White North, from Convince & Convert. Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original...
Jaguar Land Rover North America, LLC Endorses MPi’s Standardized Vehicle Inspection, Estimate and Recommendation Processes
MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that EDGE WorldClass has been endorsed by Jaguar Land Rover North America, LLC (JLRNA.) MPi and JLRNA are also teaming up to offer Jaguar and Land...
Using Blogging to Increase your Dealership Traffic
Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business. What’s stopping you?...
Mercedes Dangles Bounties Pushing Dealers for Top Service
Mercedes dangles bounties pushing dealers for top service, according to Bloomberg. A Bellagio casino staffer wheeled $60 million in poker chips onto the ballroom stage to show the value of improving service at U.S. Mercedes-Benz dealerships. The chips represented the...
Honda of Ocala Up 13% in Service, Increases Profitablility Within 2 Months of New Marketing Strategy
This past July, Honda of Ocala faced the challenge of growing their dealership using multiple forms of media and multiple vendors. Tom Moore found that, not only did dealing with multiple vendors take valuable time, traditional and digital marketing pieces, created by...
Goal Setting with Joe Verde Sales & Management Training Takes Sales/Finance Manager from Brink of Failure to Achieving His Dreams
Joe Verde Sales & Management Training, Inc., today announced that learning the basics of goal setting at a Joe Verde training seminar, helped Sales/Finance Manager Chad Tanasiychuk of Edmonton, Alberta, step away from the brink of failure, achieve his dreams;...
Honda won’t repair 340,000 recalled minivans until March
Honda won't repair 340,000 recalled minivans until March, according to The Detroit News. Honda Motor Co. said it will recall more than 344,000 minivans in the United States for unexpected braking, but will not have enough parts to begin repairing vehicles until March....
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