Marketing & Advertising
Dealers Report Up to 33% Boosts in PVR When Using MaximTrak F&I Menu
Auto and motorcycle dealers using MaximTrak Technology’s F&I Menu tool to help them customize and organize a more compelling aftermarkets products presentation are realizing PVR lifts of 28% and as high as 33% for the motorcycle industry, MaximTrak said today....
A 3-D Printed Electric Car That Can Drive Across the U.S. on 10 Gallons of Gas
A 3-D printed electric car that can drive across the U.S. on 10 gallons of gas, from Entrepreneur. The applications for 3-D printing are being driven in a new direction. If you were planning a cross-country road trip, how much would you budget for gas? For Cody and...
Cree Interior and Exterior LED Lighting Transforms Michael Jordan Nissan
North Carolina Dealership Upgrades to Cree TrueWhite Technology for Remarkable Color Quality and Improved Bottom Line When Michael Jordan Nissan renovated their Durham, N.C. car dealership, they chose interior and exterior LED luminaires from Cree, Inc. (Nadsaq: CREE)...
Infographic: Email – Dead or Alive?
Today's marketing isn't the same as it was yesterday. Simply pushing static information to buyers in a mass market advertising model is no longer sufficient. You must fundamentally shift the ways you engage with customers across online channels, engaging each...
Ally Launches Mobile App Making It Easy for Customers to Manage Auto Accounts On the Go
Ally Financial launched a new mobile app designed with direct customer input to make managing auto accounts easy and convenient. The Ally Auto Mobile Pay app offers customers the ability to check payment status and schedule or cancel a pending payment anywhere,...
Black Book Announces its Newest Product – Collateral Insight Engine
Black Book announces its newest product, Collateral Insight Engine™, the industry’s most advanced resource for automotive lenders. The product compiles historical, current and projected vehicle values in an easy-to-use interface. Users can also analyze collateral...
Experian Automotive: Auto loan balances reach all-time high of $782.9 billion, up $103 billion from Q3 2012
Experian Automotive announced that outstanding automotive loan balances have reached a record high since the company began publicly reporting the data seven years ago. According to its latest State of the Automotive Finance Market report, outstanding balances on...
Stop Wasting Your Time: Use the 80/20 Rule of Time Management
Stop wasting your time, use the 80/20 rule of time management, from Entrepreneur. Small-business owners waste their time on what I call $10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn $1,000 an hour, such as...
Cost To Market Clarifiers: How The Metric Helps You Manage Used Vehicle Profitability
It’s fair to say the auto retail business has changed more in the past 10 years than in the previous 75 years combined. Much of the change owes to the rise of the Internet and new technologies, which have transformed the way consumers shop for used vehicles and how...
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