Marketing & Advertising
Processes and the Strength of your Fixed Operations
As an overall view of Service, Parts, and Body Shops, many managers struggle with attaining the desired results as because they simply don’t have strong enough processes. Having been a Fixed Operations Director, I understand how this can happen. At the beginning, we...
At NADA, AFSA Conventions, Automotive Compliance Consultants Exhibiting Industry-Leading WICS Dealership Compliance Solutions
Automotive Compliance Consultants said today its exhibits at both the American Financial Services Association and the National Automobile Dealers Association conventions in New Orleans in January will provide attendees insight into its WICS methodology for ensuring...
What You Can Learn From Google Analytics Mobile Reports
What you can learn from Google Analytics mobile reports, according to Search Engine Watch. When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. These days we...
This Is the 23-Year-Old Entrepreneur Who Just Turned Down $3 Billion From Facebook
This is the 23-year-old entrepreneur who just turned down $3B from Facebook, according to Entrepreneur. For many entrepreneurs, the dream is to launch a kickass startup, grow it into a powerhouse and then sell it off or go public. In other words, to walk away with a...
Infographic: The History of Hashtags
From Ragan.com, infographic: the history of hashtags. Hashtags are everywhere. They're on Twitter, Instagram, Facebook and Pinterest. They're even on "Late Night with Jimmy Fallon." But hashtags weren't always so ubiquitous. An infographic from Offerpop takes a look...
Advertisers Should Just Quit. Nothing Will Ever Top This Volvo Commercial
The latest Volvo commercial is going viral for good reason. Action star Jean-Claude Van Damme takes his 53 year-old body to the next level to showcase Volvo's Dynamic Steering System. The stunt is in fact real. A Volvo rep confirmed that the spot was done in just one...
Millennials: Harder To Reach, More Impressionable
According to Marketing Daily, millennials are harder to reach and more impressionable. Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through to them may be...
It’s the Management, Stupid!
"You want Loyd to do what? Jim, are you gone-to-the-grape?" asked Dr. Merlot, my friendly yet kooky sidekick, with disbelief. "For the last five years you have been deploying a plan to purchase your dad's stock and recruit talent. This place is starting to come...
Technology and Herding Cats
Supervising the accounting office was my least favorite tasks as a CFO/controller. I'd rather create a new spreadsheet or write a report on our DMS system. I used the phrase "herding cats" to describe the difficulty involved in coordinating the efforts of so many...
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