Marketing & Advertising
Sell Again Those You Just Sold
The basic assumption today is that a buyer won’t be back into the market for perhaps eight to ten years. All the statistics tell us this – owners are maintaining their current vehicles longer, on average up to 11 years! A dealer will starve to death if it is...
Wantalease.com Launches to Help Dealers Connect with Car Lease Shoppers
A new online marketplace at www.WantALease.com has launched with the promise of helping car dealers connect and engage with car lease shoppers online. Dealers currently offer lease deals through a variety of platforms, but WantAlease.com is the first online...
Marketing Like You Mean It
Marketing like you mean it, from Search Auto Parts. I know it is difficult with every snake-oil salesman on the North American continent and even beyond offering you the secret to automotive success but as long as marketing is a necessity, and it is for most shops and...
Michelin Recalling 1.3 Million Tires Used in Larger Vehicles
Michelin is recalling 1.3 million tires used in larger vehicles, according to The Detroit News. Michelin North America Inc. said Saturday it is recalling 1.3 million tires — including some used on Ford Motor Co. trucks — after receiving reports of tread separation...
Weekly NHTSA Recalls
NHTSA Campaign ID Number: 13V531 Manufacturer: Spartan Motors, Inc. Make / Model Years: SPARTAN / 2013-2014 Subject: Steering Linkage Castle Nuts may be Loose NHTSA Campaign ID Number: 13V532 Manufacturer: Prevost Cars, Inc. Make / Model Years: PREVOST / 2008-2010...
Auto/Mate Integrates DMS with MOC1 Solutions’ Fixed Ops Service Drive Suite, Streamlining Dealers’ Service Processes
Auto/Mate Dealership Systems announced that its dealership management system (DMS) is integrated with two of the five modules in MOC1 Solutions' Fixed Ops SDSTM (Service Drive Suite) technology platform. Auto/Mate has completed full integration with MOC1 Solutions'...
You Don’t Need F&I Training!
"Drown me! Roast me! Hang me! Do whatever you please," said Brer Rabbit. "Only please, Brer Fox, please don't throw me into the briar patch." – From an American Folktale A couple of blocks from where we hold our F&I class in Scottsdale, there’s a little watering...
Are Buyers Liars?
As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are moving.” I am not sure which...
Pre-owned is Finally Getting it’s Own Identity in 2014
Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in not only independent retailers but in rental car companies retailing vehicles, the internet retailing vehicles but also...
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