Marketing & Advertising
Gubagoo Now Available to U.S. Audi Dealers
Gubagoo has partnered with all U.S.-based Audi dealers for modern chat and digital retailing tools to enhance sales and performance, as well as elevate the customer experience both online and in-store, according to company officials. As part of the Audi Digital...
CNA National Wins MOTOR Top 20 Award
Scottsdale, Ariz.— Last year, CNA National (CNAN) launched its service contract just for electric vehicles. That contract has now won a 2024 MOTOR Top 20 Award from MOTOR Information Systems. Electric vehicles more closely resemble computers than traditional cars. As...
Drivers Admit to Not Disclosing Mechanical Problems Before Sale: AppraisalPRO
A recent AppraisalPRO’s nationwide survey found that consumers are not always being forthright about the conditions of the car before they sell it. The report disclosed that nearly one in five American car owners admit the last car they sold had serious unresolved...
Optimizing Dealership Service Departments for Maximum Profitability
The service department plays a supportive role in sustaining dealership profitability alongside sales and other services. According to the National Automobile Dealers Association (NADA), dealership service and parts sales amounted to an impressive $142.62 billion in...
Automotive Tech Entrepreneur Joe Neiman Launches DealerClub
Former founder of ACV Auctions Joe Neiman recently announced the debut of his latest creation, DealerClub, the first and only reputation-based auto auction platform for buying and selling wholesale vehicles. An exclusive marketplace for professionals, DealerClub is...
Victory Automotive Group, Norm Reeves, Patriot Auto Group: Dealership Roundup
Victory Automotive Group Purchases California Dealership The Tim Lamb Group recently brokered the sale of Harvey Auto Group’s San Leandro Mazda dealership to the Victory Automotive Group. The deal, finalized Oct. 21, is Victory’s 53rd store in the United States,...
Automotive Haptics to Be a Multibillion-Dollar Market by 2035
Haptic technologies deliver feedback through the sense of touch, from simple vibration alerts all the way to immersive tactile interactions. In 2024, the largest market for haptics is in smartphones, but as the smartphone market stagnates, the industry is looking...
CarGurus Teams With NFL Legend Drew Brees for “Keys to Success” Campaign
CarGurus, the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles, launched a new campaign with NFL legend Drew Brees focused on helping today’s drivers feel even more confident and prepared during the car buying and selling...
Average Amount Owed on Upside-Down Car Loans Hits an All-Time High
A new report found a growing number of Americans with auto loans owe more than their cars are currently worth, according to data from Edmunds. According to the company's research, more than one in five consumers with negative equity owe more than $10,000 on their auto...
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