Marketing & Advertising
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always been a central part...
Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to be in 2014. New car sales are over the top, as you well know. This means the opportunity for trade-ins are there....
Tackling the Car Business’ Digital Frontier
How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like that of many dealers that Interactive 360 pitches to on a daily basis. Dealers who are tired of managing multiple vendors and wasting...
Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role this year at a critical time for NADA and the nation’s new-car dealers. The franchise system is under pressure from new players...
Stretching Your Dollars: Three Ways to Get More Leads Out of Your Existing Budget with Search Engine Marketing
In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent respectively. On the contrary, online spend has increased by 18 percent. Search Engine Marketing, like Pay-per- click and other digital mediums have stolen the...
What Do Women Want? Not These 10 Cars…
From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the male psyche, its...
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be a real challenge to...
The Top 10 Vehicles That Moved Us in 2013
The top 10 vehicles that moved us in 2013, from the Los Angeles Times. Consumer confidence, job growth and low interest rates are fueling the growing and profitable U.S. auto industry, the economic pundits say. We see another reason — great cars. So we've selected our...
The New Phone Process in Fixed Ops
The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up until the end of the day, smartphones allow us to connect with friends, family and business associates. Research shows that, rather than feeling overwhelmed by new...
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