Marketing & Advertising
Changing Consumer Behaviors in 2014 and Beyond
Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma -- is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to keep in mind is that consumer...
Keeping Your Privates Private
Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gathering. Dealers need to...
Socially Acceptable – Why You Do Want to Sell to Your Fans and Followers and How to Do It!
“The only constant is change.” Heraclitus, Greek philosopher (535 BC - 475 BC). And with social media, nothing could be more true. So when Digital Dealer favorite A.J. Maida returns for the 16th Digital Dealer Conference & Exposition May 6-8 in Atlantic City, he’s...
6 ways you should NEVER shake hands
6 ways you should NEVER shake hands, according to Ragan.com. You meet someone, you shake hands. But instead of the solid, firm and confident handshake you expect, you get a limp fish, a crushing gripper, or a sweaty slip. Getting your handshake wrong is a surefire way...
Leadership is Influence
Learning to Connect With Your Team and Your Customers for Higher Sales, Better CSI and Lower Employee Turnover Leadership is Influence. Simply put, learning to better connect with your team leads to higher unit sales, better CSI, and lower employee turnover. “The key...
Make the Most of your Shop’s Social Media Efforts
Make the most of your shop's social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those customers interact with on...
5 Easy Ways to Revitalize Your Stalled Fixed Ops Department Marketing
5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your leads are down. Maybe...
Ignition switch recall engulfs GM
Ignition switch recall engulfs GM, according to The Detroit News. One month after General Motors Co. announced a seemingly routine recall for older cars for ignition switch problems, the callback of 1.62 million cars linked to 12 deaths and 31 crashes in which air...
CIO Review Profiles MaximTrak, ‘Technology Changing Way People Buy Cars’
MaximTrak Technology’s F&I Suite has been recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers. “By injecting innovative F&I technologies and processes into the vehicle delivery process, MaximTrak and its software help...
Join us for Digital Dealer Las Vegas 2021